Email Strategy Content Designer

Role Overview

A leading consumer technology organization is seeking a highly skilled Senior Content Designer to drive strategy, experimentation, and content development for its B2C lifecycle email program. This contractor will play a central role in shaping an email ecosystem that supports awareness, onboarding, retention, and re‑engagement across a growing portfolio of wearable devices.

The ideal candidate is both a strategist and a hands‑on creator—capable of crafting high‑performing email content, translating lifecycle strategy into actionable requirements, and building governance frameworks and playbooks that enable the program to scale responsibly.

Key Responsibilities

Email Optimization & Experimentation

• Lead continuous optimization of email content, targeting, sequencing, and cadence based on performance insights.


• Improve modular components (subject lines, preheaders, body structures, CTAs) to accelerate iteration and elevate quality.


• Design and execute 5–6 structured experiments across positioning, personalization, segmentation, cadence, and creative systems.


• Define hypotheses, success metrics, guardrails, and document learnings to build a durable experimentation foundation.

Lifecycle Expansion & Device Support

• Enhance lifecycle and resurrection email programs across multiple wearable devices.


• Identify opportunities to improve messaging effectiveness and support growth goals.


• Extend lifecycle email strategy to new device cohorts, ensuring consistency, clarity, and quality across surfaces.

Governance & Playbook Development

• Establish governance standards for targeting, frequency caps, suppression logic, content quality, and approval workflows.


• Create a comprehensive Wearables Email Playbook, including:




• Decision frameworks for when to email vs. use alternative channels


• Lifecycle principles and stage‑based guidance


• Experimentation standards and testing protocols


• Modular templates and content patterns


• QA checklists (rendering, links, fallbacks, personalization, accessibility, localization)


• Measurement fundamentals and holdout guidance

Onboarding Strategy Assessment

• Evaluate the current onboarding email series and determine whether it should continue, evolve, or be deprecated.


• Propose a refined onboarding strategy including audience definitions, triggers, messaging architecture, cadence, and success metrics.


• Recommend redesign, consolidation, or retirement based on evidence and constraints.

Cross‑Functional Collaboration

• Partner closely with Product, Growth, Data Science/Analytics, Engineering, Design, and Legal/Privacy teams.


• Translate lifecycle strategy into clear, build‑ready requirements (event triggers, audience definitions, dynamic content rules, QA cases).


• Ensure alignment across teams and maintain high execution quality.

You’re a Strong Fit If You…

• Have led B2C lifecycle email programs across awareness, retention, and win‑back stages—ideally at scale.


• Operate independently, create clarity in ambiguous spaces, and drive execution without heavy oversight.


• Excel at conversion‑focused email writing, including hierarchy, skimmability, tone, and CTA clarity.


• Are fluent in lifecycle fundamentals:




• Stage mapping and entry/exit criteria


• Behavioral segmentation and suppression logic


• Triggered journeys vs. campaigns


• Frequency and sequencing strategy




• Bring a rigorous optimization mindset grounded in hypothesis‑driven experimentation and clean measurement.


• Can work effectively within a home‑grown or evolving tech stack, writing clear specs for engineering partners and maintaining QA rigor.


• Understand deliverability basics, including reputation, frequency discipline, unsubscribe/spam guardrails, and sunset policies.


• Communicate clearly, manage stakeholders effectively, and thrive in complex, evolving environments.

Nice to Have

• Experience developing governance frameworks or playbooks for scaled messaging programs.


• Familiarity with incremental measurement (holdouts, lift, novelty effects).


• Experience with consumer hardware ecosystems or multi‑device communication patterns.


• Accessibility and localization experience for email.

Required Skills

• Exceptional writing, editing, and content judgment.


• Demonstrated lifecycle/CRM or scaled communications experience.


• Strong project management and cross‑functional leadership.


• Proficiency in Figma for content structure, modules, and reviews.

Location: Burlingame, CA (preferred) - Remote

Role type: Contract 12 Month Position 

Expected hours: 40 per week 

Benefits:

• Dental insurance


• Health insurance


• Health savings account


• Life insurance


• Paid time off


• Retirement plan


• Vision insurance

Schedule:

• 8 hour shift


• Monday to Friday (Extended schedule as needed Saturday-Sunday)

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)