Equipment Sales Executive

Job Summary

We are seeking motivated and target-oriented Equipment Sales Executives. The ideal candidates will have experience in tools and equipment sales, strong technical knowledge of power tools, and the ability to develop business networks and manage corporate clients.

Key Responsibilities

• Develop and execute sales strategies to achieve assigned sales targets for power tools and equipment.


• Identify and generate new business opportunities across corporate, commercial, and institutional sectors.


• Build and maintain strong relationships with existing and potential customers.


• Promote and demonstrate power tools and equipment to clients based on their requirements.


• Provide technical product information and recommend suitable tools and equipment.


• Expand and manage dealer, distributor, contractor, and corporate customer networks.


• Conduct regular market visits and identify market trends, customer needs, and competitor activities.


• Prepare sales proposals, quotations, sales reports, and other required documentation.


• Negotiate prices, terms, and agreements with customers while maintaining company policies.


• Coordinate with internal teams regarding product availability, delivery, and customer requirements.


• Follow up on leads, quotations, orders, payments, and after-sales requirements.


• Achieve individual and team sales targets through effective sales planning and execution.

Required Qualifications & Skills

• Bachelor’s degree in any discipline preferred.


• Prior experience in tools, equipment, hardware, or power tools sales will be highly preferred.


• Strong technical knowledge of power tools and related equipment.


• Good understanding of the tools and equipment market.


• Experience handling corporate/business clients.


• Proven ability to develop and expand customer and business networks.


• Strong communication, negotiation, presentation, and interpersonal skills.


• Target-oriented, self-motivated, proactive, and result-driven.


• Willingness to travel for market visits and business development activities.


• Proficiency in Microsoft Office/MS Office applications.


• Ability to work independently as well as effectively within a team.

Preferred Candidate Profile

• Experience in power tools, construction equipment, industrial equipment, hardware, or related product sales.


• Strong existing network among contractors, construction companies, industries, dealers, distributors, and corporate clients will be an advantage.


• Good technical understanding combined with strong sales and business development capabilities.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.


• New customer and business acquisition.


• Expansion of dealer/customer networks.


• Revenue and sales growth.


• Customer retention and relationship management.


• Market coverage and business development.


• Timely follow-up and sales reporting.

What We Offer

• Attractive salary and performance-based incentives.


• Career growth and development opportunities.


• Professional and dynamic working environment.


• Performance-based rewards.


• Opportunity to work with a leading Power Tools Business.