Event Specialist

WHO WE ARE & WHAT WE DO

The Brand Experiences team at Hallmark is dedicated to creating large-scale, emotionally resonant experiences that bring the brand to life for fans and consumers. From the Hallmark Christmas Cruise to the Hallmark Christmas Experience, we design and deliver immersive, joy-filled moments that deepen brand love and build lasting connections with audiences. We are experience architects and strategic storytellers who translate Hallmark’s iconic brand into real-world events that celebrate connection, inspire joy, and bring the brand’s emotional essence to life. Our work is high-profile, high-impact, and deeply rooted in creating meaningful moments that resonate with fans and leave lasting impressions.

WHAT YOU’LL BE DOING & THE IMPACT YOU’LL MAKE

The Event Specialist supports the planning and execution of key consumer facing brand experiences, with a primary focus on the Hallmark Christmas Cruise, the Hallmark Stars Live theatre tour, and future brand experiences. This role ensures the Hallmark brand is expressed consistently and meaningfully across these high-profile experiences by providing strong logistical, operational, and partner coordination support. Working closely with the Brand Experiences Manager, Event Consultants, and cross-functional partners, the Event Specialist assists with project planning, vendor coordination, attendee management, and onsite execution. This role contributes to delivering events that deepen consumer engagement, elevate brand perception, and drive business results.

ADDITIONAL DETAILS

• The salary range for this role is $52k - $65k. Final compensation varies based on several factors.


• This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at Hallmark HQ in Kansas City, MO and enjoying the flexibility of working remotely. Working in-office when needed for team meetings and events.


• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.


• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.

BASIC QUALIFICATIONS (the following is required to be considered for this role):

• At least 18 years of age


• At least 1 year professional work experience planning and managing events


• Experience with Microsoft Office (teams, outlook, Word, Excel & PowerPoint)

PREFERRED QUALIFICATIONS (your application will stand out if you have the following):

• Event management certification


• Prior experience organizing large- and small-scale events


• Bachelor’s degree with business, marketing, or communication emphasis


• Experience with event technology systems


• Exemplary communication (verbal, written, consulting) and organizational skills


• Can manage multiple priorities and details


• Can be effective in a fast paced, high volume of change environment that requires real-time adjustment and problem solving


• Effectively works with diverse audiences


• Personal leadership skills as strong as technical event skills: self-motivated, high degree of personal accountability, leads beyond their role, resilient and positive attitude

COME JOIN US! Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF. 

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK – Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.