Events & Wine Sales Coordinator

Company Overview

Casa de Fruta is a well-known, multifaceted destination in the heart of California, offering guests a unique combination of dining, shopping, hospitality, recreation, and experiences. With a rich history dating back to 1908, Casa de Fruta continues to welcome visitors through its famous fruit stand, wine tasting, deli, sweet shop, burrito bar, restaurant, and fueling services at our Chevron station.

Our hospitality offerings include comfortable lodging accommodations through our RV Park, Inn, and Cabins, providing guests with opportunities to stay, celebrate, gather, and create memorable experiences. As we continue to grow our destination offerings, we are focused on expanding events and experiences that showcase all Casa de Fruta has to offer. We are seeking a motivated and highly organized Events & Wine Sales Coordinator to lead the planning, coordination, and execution of events throughout the property while supporting wine sales initiatives and guest experiences.

Company Conformance Statements

In the performance of their respective tasks and duties, all employees are expected to conform to the following:

• Perform quality work within deadlines, with or without direct supervision.

• Interact professionally with employees, guests, vendors, and business partners.

• Work effectively as a team contributor on all assignments.

• Work independently while understanding the importance of communication and coordination with other employees and departments.

• Follow all company policies, safety guidelines, and operational procedures.

• Perform additional duties and responsibilities as assigned.

Position Purpose

The Events & Wine Sales Coordinator is responsible for developing, coordinating, and executing memorable events and experiences throughout Casa de Fruta. This position serves as the primary point of contact for event inquiries and manages the complete event process from initial guest contact through successful completion and follow-up. The Events Coordinator will identify opportunities to grow Casa de Fruta’s event business, with a strong emphasis on expanding events within our Accommodations area, including lodging-based experiences, private gatherings, corporate events, celebrations, retreats, and other destination-focused opportunities. This role requires strong hospitality, sales, organizational, and relationship-building skills while collaborating with internal departments to ensure seamless execution and exceptional guest experiences. As a secondary responsibility, this position will support wine sales initiatives, including wine club engagement, tastings, and wine-related experiences that enhance guest relationships and drive revenue.

Responsibilities/Duties/Functions/Tasks

Event Management & Business Development (Primary Responsibility)

• Serve as the primary contact for all event inquiries at Casa de Fruta, responding promptly and professionally to prospective guests.

• Develop, coordinate, and manage events from initial inquiry through completion, including Guest communication and consultation
• Event proposals and planning
• Scheduling and timelines
• Vendor coordination
• Internal department communication
• Event setup and execution
• Post-event follow-up

• Identify and develop new event opportunities to increase revenue and utilization of Casa de Fruta’s facilities and accommodations.

• Create and promote event packages that showcase Casa de Fruta as a destination for celebrations, meetings, retreats, and overnight experiences.

• Partner with the Accommodations team to develop lodging-focused events and experiences that increase occupancy and guest engagement.

• Coordinate with Restaurant, Wine & Deli, Engineering, Housekeeping, and other departments to ensure successful event execution.

• Maintain event calendars, documentation, contracts, budgets, and guest records.

• Track event performance, revenue opportunities, guest feedback, and areas for improvement.

• Build strong relationships with guests, businesses, community partners, and event professionals to generate repeat business and referrals.

Wine Sales & Guest Experience (Secondary Responsibility)

Wine Club Support

• Support wine club initiatives, including member engagement, communications, retention efforts, and special member experiences.

• Assist with planning and executing wine-related events, tastings, and member activities.

• Serve as a point of contact for wine club members, ensuring exceptional service and relationship building.

• Support wine club fulfillment activities, releases, and member communications in coordination with appropriate departments.

Tasting Operations Support

• Support daily wine tasting operations to ensure exceptional guest service and consistent brand representation.

• Assist leadership in maintaining service standards, policies, and procedures.

• Monitor guest feedback and sales opportunities to enhance the wine tasting experience.

• Ensure compliance with applicable alcohol service and sales regulations.

Event & Wine Experience Development

• Create engaging experiences that combine Casa de Fruta’s unique offerings, including wine, dining, accommodations, and destination amenities.

• Collaborate with marketing to support promotional efforts, event campaigns, and customer outreach.

• Assist in developing seasonal events, community events, and revenue-generating experiences.

• Evaluate event success and recommend improvements for future opportunities.

Training & Team Collaboration

• Provide event-specific guidance and coordination with team members involved in event execution.

• Assist Wine Stewards and other hospitality team members with guest experience standards, service expectations, and event procedures.

• Serve as a resource to promote professionalism, teamwork, and exceptional hospitality.

Sales, Reporting & Collaboration

• Maintain accurate records of event inquiries, bookings, revenue, and customer interactions.

• Provide regular updates and reporting regarding event performance and future opportunities.

• Collaborate with leadership and department managers to identify opportunities for growth.

• Support special projects and initiatives as needed.

Qualifications

• Minimum of 3–5 years of experience in event coordination, hospitality management, sales, customer experience, wine sales, or a related field.

• Proven experience planning, coordinating, and executing events from concept through completion.

• Strong organizational skills with the ability to manage multiple events and priorities simultaneously.

• Excellent communication, customer service, and relationship-building skills.

• Demonstrated ability to generate sales opportunities and build client relationships.

• Strong attention to detail and ability to manage timelines, budgets, and logistics.

• Passion for hospitality, creating memorable experiences, and representing a destination brand.

• Ability to work independently while collaborating effectively with multiple departments.

Scheduling Requirements

• Flexible availability, including weekends, holidays, and evenings, especially for scheduled events.

• Ability to adjust schedule based on event needs and guest commitments.

Preferred Qualifications

• Experience in hospitality, resort, winery, or destination-based event environments.

• Experience developing corporate events, retreats, weddings, private celebrations, or group experiences.

• Wine knowledge and direct-to-consumer (DTC) sales experience.

• WSET, CMS, or equivalent wine certification.

• Experience with event management software, CRM systems, or hospitality platforms.

• Experience supporting wine club programs, compliance processes, and fulfillment operations.

Work schedule

• 8 hour shift
• Day shift
• Holidays
• Weekend availability

Benefits

• Flexible schedule
• Employee discount