Events, Retail, & RSVP Manager

Classification: Exempt / Full-Time 

Reports To: Senior Events, Retail, & RSVP Manager

About Renewal by Andersen

Renewal by Andersen is the full-service window replacement division of Andersen Corporation, a 115-year-old company and the most trusted family of window brands in America. We are the most awarded brand in the J.D. Power Windows and Patio Doors Satisfaction Study for the past five years. Our commitment to excellence has also earned us recognition as one of the Best Employers for Women in 2023 by Forbes and one of America’s Greatest Workplaces in 2023 by Newsweek.

Position Overview

Lead Exceptional Teams. Build Community Partnerships. Drive Measurable Growth.

Are you a proven leader who thrives on developing people, creating winning strategies, and delivering measurable results?

Renewal by Andersen is looking for an experienced Events, Retail & RSVP Manager to lead one of the most impactful marketing teams in our organization. This role is responsible for leading multiple departments that generate qualified appointments through community events, retail partnerships, and RSVP campaigns—directly fueling our continued growth.

If you enjoy coaching leaders, building high-performing teams, creating innovative marketing strategies, and using data to drive decisions, this is an opportunity to make a significant impact while growing your career with an industry-leading brand.

What you'll Do

As the Events, Retail & RSVP Manager, you'll provide strategic leadership for multiple marketing channels while developing supervisors, team leads, and marketing professionals who represent the Renewal by Andersen brand throughout the community.

You'll be responsible for:

Leadership & Team Development

• Lead, coach, mentor, and develop supervisors, team leads, and promotional marketers.
• Recruit, hire, onboard, and retain top talent.
• Create a high-performance culture built around accountability, teamwork, and continuous improvement.
• Conduct regular coaching sessions, quarterly check-ins, and performance reviews.
• Lead by example while inspiring your team to exceed expectations.

Marketing Strategy & Business Growth

• Develop strategies that grow our customer base through retail partnerships, community events, home shows, expos, and RSVP campaigns.
• Analyze market trends, demographics, and performance data to identify new opportunities.
• Build strong relationships with event organizers, retail partners, vendors, and community organizations.
• Secure premium booth locations and retail partnerships that maximize customer engagement and return on investment.
• Continuously improve processes, policies, and departmental efficiency.

Customer Experience

• Ensure every customer interaction reflects the premium Renewal by Andersen experience.
• Work closely with Sales and Operations to create a seamless customer journey.
• Ensure appointments are fully qualified before being issued to Design Consultants.
• Drive exceptional customer service while increasing appointment quality and conversion rates.

Operational Leadership

• Manage scheduling, payroll approvals, attendance, and departmental operations.
• Ensure compliance with company policies, timelines, and procedures.
• Maintain equipment, event displays, and professional brand standards.
• Oversee event setup, logistics, scheduling, and execution across the market.

How You'll Measure Success

Success in this role is measured by both developing exceptional people and delivering exceptional business results.

You'll own key performance metrics including:

Marketing Performance

• Achieve departmental marketing costs within ±2% of budgeted plan.
• Meet or exceed overall departmental revenue goals.
• Maintain cost per lead within ±20% of monthly targets.
• Continuously improve marketing return on investment.

Lead Generation Excellence

You'll ensure your teams:

• Generate fully qualified homeowner appointments.
• Accurately document every lead in the CRM.
• Maximize attendance and customer engagement at every event.
• Identify and secure every qualified event and retail opportunity within the market.
• Negotiate high-visibility, low-cost, high-return partnerships.

Appointment Quality

You'll lead teams that consistently:

• Achieve a 90% or greater demo rate (Demo No Sale or Sale).
• Maintain a 40% or lower appointment cancellation rate.
• Confirm homeowner qualification requirements before appointments are issued.
• Set clear customer expectations for in-home consultations.
• Verify homeowner attendance to improve appointment quality.

Leadership Excellence

You'll also be responsible for:

• Building and developing future leaders within the department.
• Delivering daily coaching and ongoing training.
• Maintaining a safe, organized, and professional work environment.
• Ensuring every event represents the Renewal by Andersen brand with excellence.
• Driving employee engagement, accountability, and retention.

What We're Looking For

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
• 5+ years of leadership and people management experience
• 3-5 years of successful sales or marketing experience
• 5+ years of customer service experience
• Experience leading multiple teams in a fast-paced environment
• Strong business acumen with the ability to interpret data and make strategic decisions
• Excellent communication, coaching, and organizational skills
• Advanced Microsoft Office proficiency

Additional Requirements

• Valid driver's license and clean driving record
• Reliable transportation
• Ability to travel throughout the market
• Flexibility to work evenings, weekends, and holidays as business needs require

How We Take Care of You

• 401K
• PTO / Sick Time
• 8 Paid Holidays plus 1 Flex Holiday
• Medical, dental and vision insurance
• Life and Accidental Death & Dismemberment (AD&D) Insurance
• Disability Insurance
• Identity Theft Protection
• Flexible Spending Accounts (FSA)
• Employee Assistance Program (EAP)
• Discount on our windows and doors
• Employee discounts on travel, apparel, electronics, restaurants and more!

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