Experience Planner

TRACK New York is looking for an Experience Planner to join our award winning Experience Strategy team. 

WHO WE ARE:

At Track, we are a unique collection of talented strategists, analysts and creatives working to navigate a world increasingly dominated by data. We’re striving to find the true intersection of data and creativity. So, everyone we bring on board needs to be able to think critically and contextually on behalf of our clients and their diverse audiences.

We’re looking for a true teammate – someone willing to lend a hand, no matter the ask, so that we can all succeed together. We love crafting exciting, conceptual campaigns, but we are also passionate about bringing excellence to the day-to-day brand communications that our clients rely on. That’s how we make ourselves invaluable and earn their trust.

YOUR ROLE:
We’re seeking a strategic thinker with some experience working in marketing, advertising customer experience and/or CRM, a passion for interesting brands, and a talent for sparking fresh ideas. You will have the unique opportunity to work alongside an interdisciplinary team, other strategists and collaborative clients to create impactful work and further brand growth goals.

YOUR RESPONSIBILITIES:

• Develop CRM strategies that identify, capture, and nurture consumers across their entire journey with a brand, creating experiences that span across a range of channels, including email, mobile app, direct mail.


• Conduct primary research and analyze findings from third-party research, mining for insights that help inform strategic plans and creative briefs.


• Develop creative briefs, brief internal creative teams, and work with them to inspire great work.


• Devise content and communication strategies that personalize at scale to engage different types of customers.


• Perform current state analyses including but not limited to market analyses and competitive analyses.


• Work collaboratively with the Marketing Sciences team to establish measurement and optimization plans.


• Extract insights and recommendations based on in-market performance readouts of your strategies.


• Set business rules for integrated campaigns and communicate rules to internal technology teams.


• Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels, such as web, email, mobile, social and paid media.


• Present strategic recommendations to agency and client stakeholders.

REQUIRED SKILLS:

• Bachelor’s Degree in related field or equivalent experience


• 2+ years of experience in strategic planning (with a brand, at an agency or similar)


• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.


• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.


• Excellent writing and editing skills with strict attention to detail.

TRACK provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $75,000 - $83,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.