Experienced New Car Manager

We Are Growing

Walterboro Ford is a long-established, community-focused Ford dealership in the Lowcountry—and we are in a growth phase. Our goal is simple: increase volume, improve profitability, and build a disciplined, professional sales operation that customers trust and employees are proud to be part of.

We are seeking an experienced Ford New Car Manager who knows how to run a department the right way—inventory, people, process, and performance.

Who This Role Is For

This role is for a proven Ford manager who:

• 
  

  Understands Ford inventory, allocation, and programs

  
  


• 
  

  Can lead, coach, and hold a sales team accountable

  
  


• 
  

  Knows how to drive volume without giving away gross

  
  


• 
  

  Wants to be part of a dealership that is actively building for the future

  
  

What We Offer

• 
  

  Competitive compensation with real upside

  
  


• 
  

  Strong ownership and executive support

  
  


• 
  

  Clear expectations and authority to lead

  
  


• 
  

  A growing store with opportunity to make a real impact

  
  


• 
  

  Long-term career growth for the right leader

  
  

All inquiries are handled confidentially.

The Ford New Car Manager is responsible for the overall performance, profitability, and execution of the new vehicle department at Walterboro Ford. This role plays a key part in the dealership’s growth strategy and requires a hands-on leader who can manage inventory, coach people, desk deals, and execute Ford programs at a high level.

The New Car Manager sets the tone for professionalism, accountability, and results within the sales department.

Key Responsibilities

Sales & Department Performance

• 
  

  Drive monthly and annual new vehicle volume, gross, and market share

  
  


• 
  

  Manage pricing strategy to stay competitive while protecting profitability

  
  


• 
  

  Desk deals effectively and work closely with F&I

  
  


• 
  

  Monitor daily KPIs and adjust strategy to hit objectives

  
  


• 
  

  Enforce a consistent, professional sales process

  
  

Inventory & Merchandising

• 
  

  Manage Ford inventory, ordering, and allocation

  
  


• 
  

  Control days supply, aging, and turn rate

  
  


• 
  

  Ensure accurate online merchandising and lot presentation

  
  


• 
  

  Coordinate with used car and service departments on internal opportunities

  
  


• 
  

  Maintain inventory discipline aligned with growth goals

  
  

Leadership & Team Development

• 
  

  Lead, coach, and develop the new car sales team

  
  


• 
  

  Conduct daily sales meetings and ongoing one-on-one coaching

  
  


• 
  

  Set clear expectations and hold the team accountable

  
  


• 
  

  Assist in hiring, training, and performance management

  
  


• 
  

  Build a positive, structured, results-driven culture

  
  

Ford Programs & Compliance

• 
  

  Execute all Ford sales programs correctly and consistently

  
  


• 
  

  Maximize Ford incentives, stair-steps, and objective-based bonuses

  
  


• 
  

  Ensure compliance with Ford policies and reporting requirements

  
  


• 
  

  Maintain brand standards and CSI expectations

  
  

Customer Experience

• 
  

  Support a transparent, professional buying experience

  
  


• 
  

  Handle customer escalations with urgency and care

  
  


• 
  

  Partner with BDC and service to create long-term customer relationships

  
  


• 
  

  Reinforce the dealership’s commitment to trust and repeat business

  
  

Required Qualifications

• 
  

  Minimum 3 years of experience as a Ford New Car Manager or Ford Sales Manager

  
  


• 
  

  Strong knowledge of Ford inventory, allocation, and incentive programs

  
  


• 
  

  Proven ability to manage gross, volume, and pricing

  
  


• 
  

  Strong desk skills and deal-structure knowledge

  
  


• 
  

  Demonstrated leadership and coaching ability

  
  


• 
  

  High level of accountability, organization, and professionalism

  
  

Core Competencies

• 
  

  Leadership & accountability

  
  


• 
  

  Inventory and pricing strategy

  
  


• 
  

  Team coaching and development

  
  


• 
  

  Financial and performance analysis

  
  


• 
  

  Process discipline

  
  


• 
  

  Communication and collaboration