Facebook Ads Specialist (Remote)

Profile: Facebook Ads Specialist
Location: Work from Home/Remote
Shift: 9 a.m. to 5:30 p.m. Eastern Time

Key responsibilities:

• Develop and launch comprehensive Facebook Ads strategies for a diverse portfolio of US clients, from initial research and audience identification to full-funnel campaign execution.
• Drive a high-tempo, methodical testing roadmap across creative, copy, and landing pages to continuously improve performance and uncover new growth opportunities.
• Go beyond simple reporting. Analyze campaign performance, identify key insights, and communicate results and strategic recommendations clearly to clients and internal teams.
• Take ownership of client ad spend, ensuring efficient allocation, accurate forecasting, and delivering a strong return on investment (ROAS).
• Serve as a key point of contact for your accounts, expertly guide the internal & external stakeholders, understanding Client's business goals, and building trust through exceptional results and communication.
• Manage campaigns designed for every objective—from lead generation and engagement to direct sales—and ensure the tracking infrastructure (Pixels, GA4) is flawless.
• Act as our in-house expert on all things paid social, keeping the team and clients informed on the latest trends, platform updates, and strategies to maintain a competitive edge.
• Measure and optimize paid marketing efforts using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Work independently using the company’s project management tool to track tasks, meet deadlines, and ensure smooth workflow.
• Communicate with clients through the company dashboard, address their content-related queries, and incorporate feedback.

Qualifications:

• 3+ years of hands-on experience managing performance-focused Facebook Ads campaigns, with a proven track record of driving leads and sales.
• The role requires candidates with good conversational English and excellent written communication skills.
• Based in Latin America.
• Multi-Industry & Budgetary Expertise: Demonstrated ability to manage multiple client accounts across different industries and effectively manage significant marketing budgets.
• Deep Technical Proficiency: Hands-on expertise in setting up and troubleshooting Facebook Pixel, conversion events, and leveraging Google Analytics for attribution and analysis.
• Superior Time Management & Organizational Skills: An almost obsessive need to manage projects, meet deadlines, and handle a high volume of tasks with precision and autonomy.

Big Plus (Bonus Points):

• 1+ years of experience in a Client facing role

• 1+ years of working in an agency set-up

Why You'll Love Working With Us (What We Offer)

• Work from anywhere in Latin America. We operate on a schedule aligned with US business hours (EST / GMT-4) to ensure seamless client collaboration.

• A Culture of Ownership & Ambition: Join a transparent, close-knit team where you’ll have real, hands-on ownership of your projects from day one.

• This isn't just another job. You'll work on a product trusted by 30,000+ marketing agencies worldwide and drive transformational growth for exciting US brands.

• We're a fast-paced environment with significant opportunities for professional development. Your growth is our growth.

• Competitive compensation and an exciting growth plan tied to your performance