Fan Engagement & Grassroots Marketing Coordinator

Fan Engagement & Grassroots Marketing Coordinator

Location: Boston, MA 

Reports to: Sr Manager, Grassroots Marketing
Job: Exempt | Full-time

Key Responsibilities

Program & Team Management

• Manage full time employees and part time Street Team members and materials,  ensuring they are equipped to deliver high-quality activations and generate leads.
• Own the execution and reporting of the fan engagement calendar, including grassroots activations, supporter events, and pub partner programs.
• Oversee fan engagement budgets, ensuring resources are allocated efficiently and activations deliver measurable ROI.
• Represent Boston Legacy FC at grassroots events, partner activations, and supporter gatherings.
• Keep inventory of street team materials by liaising with Street Team leadership. 

Data & Insights

• Track fan engagement performance through fan data, lead generation, and event reporting.
• Partner with the Business Intelligence team to analyze trends and apply insights to strengthen engagement strategies.
• Support fan research initiatives to identify opportunities for growth and community impact.

Matchday & Non-Matchday Activation

• Direct grassroots and community engagement programming on matchdays and non-matchdays, including social responsibility initiatives, pub partner activations, and local community outreach.
• Collaborate with the Fan Experience teams to ensure that all fan-facing activations enhance the overall supporter journey.

What We’re Looking For

• Bachelor’s Degree  
• Minimum of 1-3 years of experience in marketing, fan experience, fan engagement, sales, or an equivalent field
• Experience with High school or College athletics
• Experience using Google Suite of products (Google Sheets) with a high competency of digital organization tools
• A proven self-starter who takes initiative without waiting for direction and who can find creative solutions
• Strong project management skills, with experience in event planning, managing calendars and budgets
• Excellent communication and interpersonal skills, specifically experience in building relationships across different cultures and community groups. 
• Ability to work flexible hours, including evening, weekends, and holidays, as required by game schedules or events. 
• Bilingual in Spanish or Portuguese highly preferred
• Local to the Boston area 
• Has existing knowledge of untapped fan bases and local soccer communities 

Why Join Us? You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.

Equal Employment Opportunity Statement – Boston Legacy FC

Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered.

We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.

Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve—on and off the pitch.

If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you.