Field Brand Representative (Dallas)

About Fellow

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. But we’re more than just beautifully designed kettles and grinders—we’re a brand built on innovation, community, and culture. We believe great coffee isn’t just about the final cup; it’s about the experience, the ritual, and the people who make it all happen.

Fellow is looking for engaging and dependable contract Field Brand Representative in Dallas, Texas to bring our premium coffee gear to life through in-store demos. This role is key to educating customers, supporting store staff, and helping drive sales at retail partners like Crate & Barrel and Williams Sonoma.

Who You Are

As a Field Demo Rep, you’ll represent Fellow in top-tier retail locations by running weekend demos of our products, including the Aiden Precision Brewer and (eventually) our Series 1 Espresso Machine. You’ll be responsible for setting up a branded station, brewing coffee, engaging with customers, and sharing product knowledge with store associates. After each shift, you’ll submit a short report with highlights, photos, and feedback.

What You’ll Do

• Conduct engaging, hands-on product demos on Saturdays and Sundays (typically two shifts per weekend)


• Educate customers and store associates on Fellow products, brewing techniques, and our brand story


• Maintain a clean, professional setup using the provided demo kit


• Submit a post-visit report within 48 hours, including a brief recap, sales notes, and photos


• Capture photos of your setup, Fellow merchandising, and any notable competitor displays


• Provide field feedback and observations to the Fellow team


• Engage with and get to know local cafes and small businesses that carry our products, with the goal of identifying potential demo or activation opportunities

Qualifications

• 2–5 years of experience in customer service and/or sales


• Experience working with KPIs


• Reliable, self-directed, and customer-focused


• Passion for coffee and comfort with brewing equipment (barista or demo experience is a plus)


• Professional, personable, and confident when engaging with customers and retail sales associates


• Ability to lift up to 25 lbs and stand for extended periods


• Weekend availability required; must be comfortable working solo in a store environment


• A valid driver’s license and reliable transportation


• Daily access to a personal computer and internet

Nice-to-haves

• Experience in coffee roasting, coffee gear or kitchen ware sales, or barista roles


• Enthusiasm for coffee and brewing gear, with a strong desire to share that passion


• Ability to learn quickly and work independently

Compensation & Schedule

• Contract role paid at $22-28/hour, based on experience


• Flexible schedule that may change according to business needs. Weekend shifts are typically 5–6 hours each (Saturday and Sunday)


• Flexibility to work additional days to support demos or activations with local roasters or cafes


• Paid training provided:




• Four-day training in San Francisco, Wednesday–Saturday, including an in-store activation demo on Saturday


• A Fellow team member (Nic) will travel to support the rep’s first weekend of in-store demos in their city




• Candidates must be local to the designated city




• No travel or mileage reimbursement


• Must be able to travel with product


• Parking costs will be reimbursed on a case-by-case basis

Why You’ll Love This Role

• Competitive pay based on experience


• Flexible hours


• Opportunity for growth and potential advancement within Fellow 


• Possibility to participate in team meetings in San Francisco and attend U.S based trade shows, including World of Coffee.