Field Implementation Lead

About Us

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’ largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Field Implementation Lead is an essential change management role within Operations Enablement, responsible for bridging the gap between enterprise transformation programs and the people, teams, and locations they impact. This role exists to make sure changes doesn’t just ensue a project, but that it endures.

The ideal candidate is an energetic, people-first connector who brings equal parts strategic thinking and on-the-ground hustle, coupled with a stellar communication and visual style. They thrive in fast-moving, complex environments and have a natural ability to build relationships, generate buy-in, and keep energy and momentum alive across a program — even when the pace is intense and the path is still being built.

This position will support our Operations Enablement team.  It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in Dallas, TX; however, we are also open to candidates based out of:

• Atlanta, GA


• Las Vegas, NV


• Nashville, TN


• New Orleans, LA


• Orlando, FL


• San Antonio, TX

Essential Duties & Responsibilities

Adoption & Deployment

• Leads field-level deployment of transformation initiatives, serving as the primary point of contact between the central program team and front-line teams, managers, and location leads.


• Develops and executes adoption plans for each initiative, defining the activities, milestones, and success metrics needed to move stakeholders from awareness through to sustained behavior change.


• Assesses field readiness ahead of deployments — identifying gaps in awareness, capability, or process readiness and working with the program team to address them before go-live.


• Tracks adoption metrics and deployment progress across locations and teams, flagging lagging areas and driving targeted interventions to accelerate uptake.


• Supports go-live activities and hypercare periods, providing hands-on presence and rapid response to issues, questions, and resistance as they arise in the field.

Training & Capability Building

• Designs and delivers engaging, practical programs tailored to the needs and learning styles of field audiences, ensuring people have the knowledge and confidence to work in new ways.


• Develops learning and communications materials, quick reference guides, and other enablement resources that are clear, practical, and built for real-world use in a fast-paced operational environment.


• Coordinates training schedules, logistics, and attendance across multiple locations and functions, maintaining flexibility to accommodate operational constraints.


• Identifies and develops local change champions and super users within the field who can reinforce learning, support peers, and sustain adoption beyond the initial deployment window.

Communications & Engagement

• Develops and executes field-facing communication plans that keep front-line teams informed, engaged, and motivated throughout the life of the transformation program.


• Crafts clear, compelling communications — including announcements, updates, FAQs, and leader talking points — that translate complex program detail into messages that resonate with field audiences.


• Maintains consistent engagement cadences with field leaders and teams, ensuring ongoing dialogue, transparency, and a sense of connection to the broader program vision and purpose.


• Builds and sustains energy and momentum across the field throughout the program lifecycle — celebrating wins, recognizing progress, and keeping teams motivated through periods of change fatigue or uncertainty.

Feedback & Field Intelligence

• Serves as the primary voice of the field within the program — actively gathering, synthesizing, and elevating feedback from front-line teams to inform program decisions, course corrections, and design improvements.


• Establishes and manages structured feedback loops — including surveys, focus groups, and listening sessions — to continuously monitor field sentiment, identify emerging issues, and track adoption progress.


• Provides the program team with regular, candid field intelligence reports — surfacing what is working, what is not, and where intervention is needed before issues escalate.


• Translates field feedback into actionable recommendations for the program team, helping close the loop between front-line experience and central program design.

Education & Experience

• Proven ability to work across field and corporate environments, with a track record of building trust at the front line and maintaining effective working relationships with central program teams.


• Experience designing and delivering training programs and field communications in support of operational or technology-enabled transformation initiatives.


• Prosci, CCMP, or equivalent change management certification preferred.


• Business Administration, Organizational Development, Communications, or equivalent Bachelor’s degree required.


• Natural relationship builder with the ability to quickly establish trust and credibility with front-line teams, field managers, and senior leaders alike.


• High energy, adaptable, and comfortable operating in ambiguity — able to shift priorities quickly, stay organized across many simultaneous demands, and maintain a positive presence under pressure.


• Strong communicator and storyteller; able to distill complex change into clear, motivating messages that connect with diverse audiences across roles, locations, and backgrounds.


• Not afraid to test new limits and innovate novel ways of breaking through communication and adoption barriers.


• Skilled facilitator and trainer; able to design and deliver engaging learning experiences for adult audiences in operational settings, both in person and virtually.


• Highly organized with strong attention to follow-through — tracking commitments, managing multiple workstreams, and ensuring nothing falls through the cracks across a complex, fast-moving program.


• Proficient in Microsoft Word, Excel, PowerPoint, Teams, SharePoint, and other communication and collaboration tools.

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.

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