Field Marketing Coordinator

Job Title: Field Marketing Coordinator
Location: West Bloomfield, MI

Position Summary:
We are seeking a proactive and engaging Field Marketing Coordinator to act as the face of our brand in the market. This role blends hands-on brand representation, account development, inside sales, and product merchandising. The ideal candidate is a relationship builder with a proven ability to break into new accounts, manage in-store product presence, and leverage CRM tools to track and drive sales growth. You will work both in the field and behind the scenes to ensure our products are well-positioned, our accounts are thriving, and our market share continues to expand.
Key Responsibilities:

• Serve as a brand ambassador in the field, engaging with customers, retailers, and distributors to promote and grow brand presence.
• Identify, pitch, and secure new retail and distribution accounts within the territory.
• Maintain accurate records of leads, sales activities, and customer interactions in the CRM system.
• Oversee in-store product layouts, displays, and promotional setups to maximize visibility and sales.
• Support inside sales efforts by handling inbound inquiries, generating leads, and following up to close opportunities.
• Participate in field marketing events, in-store demos, and promotional activities to drive engagement and sales.
• Provide regular performance reports, market insights, and promotional effectiveness updates to leadership.

• Bachelor’s degree required in Marketing, Business, Communications, or a related field.
• 2+ years of experience in field marketing, sales, or a related role.
• Strong interpersonal, communication, and presentation skills.
• Proficiency with CRM platforms (e.g., Salesforce, HubSpot, Zoho) and Microsoft Office/Google Workspace.
• Ability to work independently, travel within the territory, and manage a flexible schedule including occasional evenings/weekends.

• Experience in merchandising and visual display.
• Knowledge of account management and sales growth strategies.
• Data-driven mindset for tracking and optimizing performance.

• Competitive base salary
• Quarterly incentive bonuses based on performance
• Health, dental, and vision insurance.