Field Marketing Coordinator

The PureGym Group is a leading gym operator headquartered in the UK, boasting 700 locations and more than 2 million members worldwide. We're thrilled to announce our expansion into the United States! Our commitment to providing high-quality, affordable gyms for everyone, everywhere, remains unwavering.
 

Our mission to inspire healthier nations has made us the UK's favorite gym, and now, an international success story. With our unique "Everybody Welcome" approach, we create a friendly, warm, and inclusive environment for all our employees and members. We offer:

• Medical
• Dental
• Vision
• Short-Term Disability
• Life Insurance
• EAP
• Legal and Identity Theft Protection
• 401K Retirement Plan

The Role

Location: New York
Type: Full Time
Contract type: Permanent

Salary $65-75k
 

We are looking for a Field Marketing Coordinator to join our Team! Referred to internally as Local Marketing Coordinator, you will be responsible for supporting the delivery of Local Marketing activity for our significant investment programme to refurbish our existing gyms and open new sites. The role is focused around executing marketing plans to ensure they are delivered accurately and on time. 

You will be working closely with the Local Marketing Manager, wider Marketing colleagues, Operations and Development teams to ensure members are informed and engaged with during construction phases and execute the campaigns to drive new joiners, growing the membership base. You will play a key role in delivery consistent, high quality local marketing activity across multiple sites. This role requires strong organisation, attention to detail, and the ability to juggle multiple tasks under tight deadlines. Activities include:

• Responsible for activation of in-club comms, POS and re-launch plans for major gym investment programmes (refurbishments & new gyms)

• Manage process and brief activation plans for gyms requesting localised marketing activity

• Brief and plan with the group Digital, CRM and content teams to deliver campaigns

• Brief our in-house studio on all artwork including proofing artwork

• Manage and brief agencies and third parties such as media agency, PR agency, photographers, videographers and print agency

• Preparing briefs for the gym teams and wider business to show the Marketing plans

• Maintain and update club pages on the website

• Support with the adaption of national campaigns and promotions to tailor and bring to life locally

• Budget tracking & Invoice management – ensure local documents are maintained and costs controlled

• Evaluate Local Marketing campaigns, working closely with the wider team to include their results where relevant

• Be a key point of contact within Marketing to liaise with the Operational and Development teams to ensure the flow of information meets deadlines for the investment programmes

• Work closely with Local Marketing team based in UK to share best practice and represent the USA business

• Assist on ensuring brand consistency/ messaging across all local campaigns 

• Any other ad hoc duties

• Is passionate about marketing and keen to learn in a fast- paced environment

• Excellent communication skills with a positive attitude to effectively build strong working relationships across marketing, agencies and other areas of a business

• Has the ability to manage numerous projects in a fast paced environment, with the proven ability to work well under pressure and under tight deadlines

• Has great time management and organisational skills, including good attention to detail

• Is proactive and able to react quickly to changes that may be required

• Happy to 'pitch-in' to help out the wider team as necessary

• Has flexibility and ability to travel to gyms across the USA when required

• Experience of local marketing or marketing within retail, hospitality or fitness industry is preferable but not necessary

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. 

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.

Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.