Field Marketing Manager

JOB RESPONSIBILITIES  

Program Execution & Campaign Management

• Execute end-to-end field marketing programs across channels including events, sponsorships, digital activations, and thought leadership distribution.  

• Own and manage the field marketing calendar for assigned business lines, ensuring consistent and strategic market presence.  

• Coordinate all program logistics including vendors, venues, budgets, materials, and communications from planning through post-event execution.  

• Partner with Creative and Content teams to deliver high-quality, on-brand materials aligned to program objectives.  

• Manage multiple concurrent programs with strong attention to detail and execution quality.  

Banker Enablement & Business Line Support

• Serve as the primary marketing contact for assigned business lines, managing intake, communication, and execution alignment.  

• Ensure bankers are equipped with effective marketing programs and materials to support client engagement and pipeline development.  

• Support preparation of presentations and updates for business line leadership and field teams.  

• Participate in business line meetings to communicate program plans, status, and outcomes.  

• Identify opportunities to align marketing support with pipeline priorities and market activity.  

Performance Tracking & Reporting

• Track and report on program performance including attendance, engagement, and banker utilization.  

• Develop regular reporting summaries with insights and recommendations for improvement.  

• Monitor and manage program budgets, ensuring alignment with approved spend and flagging variances.  

• Partner with Analytics to ensure accurate and consistent data capture.  

Cross-Functional Collaboration

• Collaborate with Creative, Content, Brand, and Analytics teams to ensure alignment and execution quality.

• Partner with Legal and Compliance to ensure all programs and materials meet regulatory standards.  

• Coordinate with peer Field Marketing Managers to ensure consistency and share best practices across markets. 

• Uses independent judgement and discretion to make decisions. 

• Analyzes and resolves problems.  

ADDITIONAL ACCOUNTABILITIES 

• Performs special projects, and additional duties and responsibilities as . 

• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings.  Accountable to maintain compliance with applicable federal, state and local laws and regulations.  

JOB REQUIREMENTS  

Required Qualifications: 

• Education level : ​Undergraduate Degree (4 years or equivalent)​ in Marketing, Communications, Business, or related field. 

• Minimum experience : ​6+ Years​ of experience in field marketing, event marketing, B2B marketing, or related discipline. 

• Demonstrated experience managing end-to-end marketing programs with measurable outcomes. 

• Strong project management skills with ability to manage multiple concurrent initiatives. 

Preferred Qualifications: 

• Experience in financial services or other highly regulated industry. 

• Familiarity with CRM systems, event platforms, and marketing analytics tools. 

• Experience in fast-paced, stakeholder-driven environments. 

Job Competencies: 

• Execution Discipline: Consistently delivers high-quality work across multiple programs with strong attention to detail. 

• Ownership Mindset: Proactively identifies opportunities and drives work forward independently. 

• Project Management: Effectively manages timelines, vendors, budgets, and cross-functional coordination. 

• Communication: Clearly and professionally communicates with stakeholders across levels. 

• Data Orientation: Uses performance data to evaluate effectiveness and improve outcomes. 

• Relationship Management: Builds strong working relationships with business line partners and internal teams. 

• Adaptability: Operates effectively in a fast-paced, evolving environment.

• Collaboration: Works cross-functionally to deliver cohesive, compliant, and on-brand programs. 

• Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results. 

• Builds trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience. 

• Fosters or supports a positive work culture and productive work environment, displaying importance of effective relationships with customers and stakeholders. 

• Travel in field as necessary, approximately 10-20% of time.

• Physical demands (ADA): ​The job requires a moderate degree of physical exertion and stamina such as standing, sitting, walking, driving or infrequent lifting.​