Field Marketing Manager, Massachusetts

About Stronghouse  

Strong on the Inside & Out. We know nothing's more valuable than what takes place on the inside of a home, the family moments that strengthen bonds. The lived experiences that shape communities. We believe our customers’ attention should be on nurturing and enjoying their interests and their families, not on roofs, siding, or windows. Our job is to make sure that it never changes.  The Field Marketing Manager is responsible for hiring, training, and developing a team of Field Marketers to build Stronghouse brand awareness in local communities and neighborhoods.

Role Description and Expectations  Drive canvassing-based marketing initiatives to generate sales leads for sales representative follow up.
• Identify, schedule, and plan route calendar (including evenings and weekends) for team of Field Marketers in assigned territory.
• Manage a multi-team territory to generate customer lead generation.
• Recruit, hire, train, and develop a team of Field Marketers and create accountability through established marketing goals and KPIs.
• Manage permit requirements in assigned territories to ensure compliance with local ordinances and regulations.
• Work closely with the Territory Sales Manager and collaborate with local Operations and Installation Managers to grow brand presence.
• Track and report canvassing lead generation metrics to evaluate performance and ROI.
• Responsible for exceeding sales lead quotas based upon established KPIs.
• Perform other duties as assigned.

Qualifications  

• High school diploma or equivalent.
  • 2+ years of management experience in field canvassing.
  • Experience in customer service and/or sales.
  • Experience in lead generation, experiential marketing, and/or field canvassing.
  • Experience recruiting, onboarding, and training marketing or canvassing staff.
  • Knowledge of best practices and new strategies for canvassing.
  • Ability to work outside in varying climates.
  • Ability to work evenings and/or weekends.
  • Strong multitasking, accountability, communication, and problem-solving skills.
  • Previous door-to-door canvassing experience.
  • Home improvement knowledge and/or experience.


• Travel Requirements:
  • Local travel required.


• Overtime / Additional Hours:
  • Additional hours may be required (exempt position).


• Physical Requirements:
  • Field office, manufacturing, or construction environment.
  • Outdoor work in varying temperatures and climates.
  • Sedentary work with occasional lifting up to 10 pounds.