Field Marketing Manager (m/f/d) North America

• Events & Webinars, End-to-End: Plan, produce, and run the full lifecycle of North America events and webinars — concept, speaker/content coordination, promotion, logistics, execution, and post-event follow-up/reporting.

• Industry Communities & External Stakeholders: Build and manage relationships with industry associations, user groups, analysts, and partner organizations relevant to SAP-driven finance and procurement audiences.

• Pipeline Generation & Sales Impact: Partner closely with the BDR and Sales teams to ensure our local marketing activities generate measurable pipeline, qualified meetings, and revenue opportunities.

• Customer Contact & Case Studies: Build direct relationships with customers and drive the creation of case studies and reference stories that support sales and brand credibility.

• Lead Processing in HubSpot: Own lead capture, routing, and follow-up workflows in HubSpot for all North America events and campaigns, ensuring clean handoff to the BDR/sales team.

• Budget Co-Ownership: Shape and manage the regional marketing budget to maximize impact, with co-ownership in driving overall marketing strategy for North America.

• HQ–Local Bridge: Act as the link between global marketing HQ and North America execution, keeping regional plans aligned with central priorities and vice versa.

• Message Localization: Translate central messaging, campaigns, and content into initiatives that land with the North America market and its specific audiences.

• Hands-On Delivery: This is a builder role, not a strategist-only seat — you'll be running the logistics as much as setting the plan.