Field Marketing Program Manager

We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

As our nationwide growth accelerates, our

Marketing team at our Corporate HQ in Mechanicsburg, PA

plays a key role in driving forward our mission of Bringing Happiness to Every Home® by ensuring that all internal processes for managing the leads is handled with exceptional care.

As a

Field Marketing Program Manager

at West Shore Home®, you will contribute to this mission by managing the relationship with a third party Field Marketing Company and be the main point of contact for all support items for the Field Marketing efforts. This role will oversee the critical processes for handling incoming leads from the Field Marketing team ensuring that the leads meet the criteria for a qualified appointment.

You will report directly to our Director of Confirmation & Dispatch and manage the internal Inside Sales team accountable for handling Field Marketing leads. This position works closely with the Director of Marketing Planning & Analytics, Regional Marketing Manager, Director of Inside Sales Operations, and VP of Inside Sales.

Why Work at West Shore Home?

We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the

2023 Top Workplaces USA award

as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

What You'll Contribute

In this role, you can expect to:

Field Marketing Campaign Launch-

Authority to have the appropriate branded material, technology, reporting needs and processes to successfully launch and track the Field Marketing efforts accurately.
Coordinate with the Field Marketing leadership at branch locations to ensure that each location has all of the marketing tools and material necessary to perform the function successfully
Responsible to provide onsite training support for third party Field Marketing teams with local In-Home Sales leadership and local General Managers.
Campaign Management and Data Analysis-

Ownership over the management of the daily, weekly and monthly reports.
Review daily, weekly, and monthly performance of the Field Marketing efforts and provide routine updates to the Marketing department leadership.
Cost Management

Responsible for tracking of the total costs of the Field Marketing program and enter the correct weekly spend into the marketing performance tracking dashboard for each branch.
Team Management

Ownership over the management of the processes for handling incoming calls with requests to schedule appointments.
Responsible for Appointment Coordinator schedules to ensure that teammates available to receive inbound calls during Field Marketing hours.
What It Takes to Succeed

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We'll provide you with the training and tools to set you up for success, and we hope that you'll bring:

Four-year college degree required.
5 of sales experience and a strong understanding of sales processes required.
Experience in either face-to-face or contact center sales required.
Account management experience preferred.
Experience and understanding of navigating all Microsoft Office products including Outlook, Word, Excel, and PowerPoint.
Previous experience utilizing Salesforce CRM preferred.
Must have a valid smart phone or smart device in order to log in to Company required systems using two-factor authentication.
We Invest in YOU

We believe that when employees know they are valued and safe, they'll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.

We've got you covered with:

Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
401K retirement plan with company match
Paid holidays and paid time off (PTO)
Continued training & leadership development opportunities
Unlimited professional and personal growth potential
More to Know

Schedule: Exempt role with standard hours from 8AM-5PM (Monday-Friday)
Location: Mechanicsburg, PA (On-Site)
Travel: 10%
Seniority Level: Mid-Senior Level

Our Growth Story

What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16+ states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal - becoming America's Most Admired Home Remodeling Brand®.

We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to

unlock your potential

and

find out what you are truly capable of , there is no better place to do so.

It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.