Field Marketing Representative - Lone Star

Welcome to Pabst! We may be nearly 200 years old but we will never stop exploring with energy and excitement. We have some of America’s most iconic brands and are on a quest to realize their future potential. We want you to join the team if you are….

 A DOER WHO DARES TO DREAM

Right now, we need a Field Marketing Representative ("FMR") located in Austin, TX to champion our Lone Star Beer brand. We need someone who embodies Texas culture, understands the Lone Star brand ethos, and brings fresh, culturally relevant ideas to the table. The person in this role will act as the local face of the brand, building relationships with top accounts, supporting sales teams, executing best-in-class activations, and ensuring Lone Star shows up with authenticity, consistency, and impact.

This role is a hybrid marketing-sales role and requires a self-starter, a natural connector, and a thought leader who can balance creative instincts with commercial discipline. Selling is a requirement for this role.

What We Offer:

• Flexibility: a remote work schedule, unlimited vacation time, 9 sick days, 10 holidays, 2 volunteer days


• Care: comprehensive health care plans, a 401(k) match contribution with immediate vesting, Paid Parental Leave, Short-term Disability, Long-Term Disability, Life Insurance, and much, much more…note all benefits are subject to plan rules and, if applicable, waiting periods


• Nourishment: for your soul with our casual, yet driven work environment, and for your brain with challenges and cross-functional collaboration

What you'll do: 

• Partner with local distributor teams to sell in Lone Star into top on-premise and off-premise accounts.


• Build and strengthen relationships with key accounts, venue managers, bar owners, retail buyers, and community partners.


• Support attainment of distribution, velocity, and display targets across priority SKUs (Core, Light, Cerveza, Ranch Beer, NA, etc.).


• Conduct regular account visits to ensure proper pricing, visibility, POS execution, and menu placements.


• Track and report competitive intel and market opportunities.


• Lead the execution of live events, sampling, festivals, sponsorships, and brand moments across Texas.


• Manage event logistics, including scheduling staff, product pulls, POS placement, load-in/load-out, and full activation execution.


• Capture content (photo/video) to support brand social channels, recap materials, and sales decks.


• Ensure activations are authentic, engaging, and drive conversion, “big impact, Lone Star style.”


• Serve as the connective tissue between Marketing and Sales; collaborate on goals, programming, and local insights.


• Share market feedback weekly to guide innovation, creative development, and strategic planning.


• Partner with creative agencies, influencers, and local talent when appropriate to elevate activations.


• Manage a monthly budget with accuracy and fiscal responsibility.


• Track KPIs including new distribution points, menu placements, event attendance, impressions, and spend efficiency.


• Submit regular market reports, recaps, and upcoming opportunities to Marketing and Sales leadership.


• Maintain On Premise POS inventory, event calendars, and operational processes for strong organization and reliability.

What you'll need: 

• Deep understanding and love for Texas culture, community, hospitality, and Lone Star’s role in local life.


• 2–4 years in field marketing, sales, brand ambassadorship, or beverage alcohol experience preferred.


• Strong communication and relationship-building skills; comfortable talking to anyone from bartenders to buyers.


• Creative thinker with a passion for grassroots marketing and authentic brand storytelling.


• Self-starter who thrives in fast-moving, entrepreneurial environments, where ‘selling’ is prioritized


• Ability to work nights/weekends for events and travel between Texas metros.

If this is you please apply now! 

PBC takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, PBC welcomes opportunities to learn from each other, our customers, and business partners.