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Field Marketing, Senior

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Job Description - Field Marketing, Senior

Manage MDF programs end-to-end -- from partner proposal and campaign co-creation through execution, proof of performance, and ROI reporting to leadership and partners Serve as the voice of the channel to internal vertical and product marketing teams -- translating partner field insights, activation gaps, and market feedback into campaign adjustments and program recommendations Assist in the development of Local GTM Strategy along with territory sales leadership, including reputation, demand creation (including events \u0026 ABMs), plus sales / channel enablement Work on content and campaign selection and localization to align with top sales priorities in territory Contribute to Regional Solutions Marketing strategy to ensure local view is correctly represented in broader marketing efforts Partner with multiple marketing functions, sales, business intelligence, strategy, and services to support the achievement of the local sales target Be the marketing support for key, strategic, named and territory accounts across multiple routes to market -- direct, partner, distribution, etc. Build \u0026 nurture a customer reference pipeline in region Support in-country NPI and PR activities, in partnership with global Create comprehensive local GTM marketing plans Influence marketing driven territory pipeline and revenue and provide recommendations Ensure successful seller adoption of enablement materials and local customer reference pipeline Bachelor\u0027s degree in business discipline Channel partner marketing experience including MDF/co-op program management, partner co-marketing campaign development, and partner enablement in a B2B technology environment Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the longer game with short term sales priorities Organizational and communication skills Virtual team working and influencing skills Ability to technically understand how products fit in to create and deliver a solution Inquiry management \u0026 lead routing systems - CRM, PRM Basic understanding of portfolio for effective local execution Event management Budget and project management Execution of demand Programs B2B Sales \u0026 Channel Experience Desired Come join the herd!
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