Field Marketing Specialist II

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

The Field Marketing Specialist will partner closely with the Field Marketing Managers to plan and execute high-impact marketing programs that drive pipeline and support regional and industry priorities. This role is highly cross-functional, working closely with Sales and Business Unit stakeholders, as well as colleagues across Corporate Marketing, to bring in-person and digital events to life. The ideal candidate is detail-oriented, highly organized, comfortable juggling multiple initiatives, and motivated by measuring and improving marketing performance.
 

RESPONSIBILITIES

• Support the planning, coordination, and execution of virtual, hybrid, and in-person events (webinars, workshops, user groups, executive programs, tradeshows), including invites, landing pages, registration tracking, and post-event sales follow-up
• Research and identify activities to connect with personas including users, managers, and executives (relevant associations, events, social outreach)
• Nurture existing leads through digital content, events, and other persona-based marketing methods, supporting program tactics such as personalized web pages, social outreach, and email nurture campaigns
• Manage the marketing calendar to ensure that all major events, webinars, and related programs are documented and communicated to internal teams
• Track and report on event and program performance, including registration, attendance, and lead engagement metrics

MINIMUM QUALIFICATIONS

• Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, English or Writing
• A minimum of 2 years' marketing-related experience in B2B
• An understanding of online/offline events/program management specifically around webinar management
• Highly organized, detail-oriented, and motivated, with the ability to thrive in a fast-paced, deadline-driven environment
• Proactive and curious, comfortable asking questions and learning new tools or processes
• Ability to travel up to 25%

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