Field Sales Representative (Bilingual - Hindi, Ethnic Food Distribution, FMCG, CPG) - Midwest Territ

Job Location: Indianapolis, Indiana

Territory Coverage: Indiana (core), Michigan, and Ohio

Distribution Center: Troy, MI

Languages: Hindi / Punjabi / English

About Us

Premier Food Supplies (PFS) is a leading distributor of Indian and South Asian foods, proudly servicing 15 states for over 20 years. Our portfolio includes ambient, chilled, and frozen products across spices, rice, frozen foods, dairy, beverages, snacks, and sweets.

We are expanding our sales team and seeking an experienced, relationship-driven Field Sales Representative to cover the Indiana territory and nearby Midwest markets.

What You’ll Do

You’ll act as the face of Premier Food Supplies (PFS) in your market — managing accounts, opening new ones, and growing business with grocery stores, restaurants, and retailers. This is a field-driven role with a mix of relationship management and new business development.

Sales & Account Growth

• Collect and grow weekly sales orders from assigned accounts.
• Visit clients regularly to check needs, manage stock, and upsell/cross-sell.
• Introduce new products, promotions, and samples.

Customer Success & Collections

• Support timely collections and resolve payment issues.
• Partner with clients to improve planograms, stock presence, and merchandising.
• Handle customer issues quickly and log resolutions.

Market Expansion

• Open new accounts and grow existing ones.
• Generate new leads through outreach, referrals, and cold calls.
• Share competitor insights and market feedback with management.

Data & Strategy

• Analyze sales data to grow wallet share and improve performance.
• Participate in trade shows, food demos, and local marketing events.
• Assist customers in adopting ordering technology and online platforms.

Work Schedule & Travel Expectations

• Territory Coverage: Indiana (core), Michigan, and Ohio.
• Monday - Friday: 8:30 AM - 5:00 PM; weekends as required 
• Up to 80% travel requirement within assigned sales territory (driving to/from customer sites), with occasional overnight trips. 
• Candidates must list all states they are comfortable servicing by car; travel is self-managed. 
• DC Reporting: Reps report to their main Distribution Center (Troy, MI) once a month.

What We’re Looking For

Minimum Qualifications

• 5+ years of field sales experience in food & beverage, hospitality, distribution, or FMCG/CPG.
• Bilingual: English + Hindi required (Punjabi, Gujarati, Telugu, Tamil a plus).
• Strong account management and new business development skills.
• Valid U.S. driver’s license, clean driving record, reliable vehicle.
• Ability to lift up to 60 lbs as needed.
• Must have prior wholesale distribution or food and beverage experience. 
• Preferred Qualifications
• Experience selling to Indian/South Asian grocery stores or restaurants.
• Familiarity with cooler, frozen, and ambient products.
• Ability to thrive in a fast-paced, high-growth distribution environment.
• Proficient  with Microsoft Office and Google Workspace (Docs, Sheets, Gmail, Outlook, Teams).
• Familiar with ERP and sales/order management platforms (QuickBooks, Sage, SAP, NetSuite, Odoo, Choco, Pepper, Cut&Dry), with a strong interest in learning and adopting new technologies.

Why Join PFS?

• Medical, Dental, Vision Insurance
• 401(k) with Employer Match
• Employer-sponsored & voluntary life insurance
• Short & Long-Term disability insurance
• Generous PTO (starts day one) + 6 paid holidays
• Travel reimbursement
• Bonus & performance incentive programs
• Relocation assistance (per discretion)
• Equal Opportunity Employer — we value diversity & inclusion
• 6 Paid Holidays per year 
• Referral Program 

Compensation: 

Salary Range: $50,000 - $80,000 (based on experience in ethnic distribution sales) 

Bonus & performance opportunities available 

How to Apply

Submit your resume and include a list of states you are comfortable driving to for account service.