Field Talent Acquisition Transformation, Content & Candidate Experience Lead

The Content & Candidate Experience Lead will own the review, redesign, creation, and implementation of candidate-facing content for the future Field Hiring experience.

Working across Talent Acquisition teams and business units, this role will inventory content from existing recruiting platforms, identify what should be retained, redesigned, standardized, or created, and ensure the content implemented in Fountain delivers a consistent, engaging, and brand-appropriate experience.

A key expectation is to challenge current-state content rather than simply migrate it into the new platform, using the transformation as an opportunity to simplify the candidate journey, strengthen employer branding, and take advantage of AI-enabled experiences.

Key Responsibilities

• Content Strategy & Development

• Obtain, pull and assess candidate-facing content across existing ATS and onboarding platforms
• Determine what content should be retained, consolidated, refreshed, retired, or created
• Develop and refine content across the end-to-end hiring journey, including: 

  • Job descriptions and job advertisements

  • Application and screening questions

  • Interview questions and assessment content

  • Candidate email, SMS, and other communications

  • Offer letters and templates

  • Pre-boarding and onboarding content

  • Orientation and benefits information

  • FAQs, videos, instructions, and support materials

• Simplify content and remove unnecessary duplication or candidate friction
• Establish standards and governance for future content creation and maintenance

Candidate Experience & Employer Brand

• Design content around an intuitive, mobile-first candidate experience

• Partner with business teams to understand different candidate audiences, roles, and hiring needs

• Ensure the experience reflects the appropriate Acosta Group business and employer brand

• Define appropriate tone of voice, messaging, imagery, and look and feel throughout the candidate journey

• Balance enterprise consistency with appropriate variation across brands, roles, markets, and candidate populations

• Review the journey from the candidate perspective to identify opportunities to improve clarity, engagement, and conversion

AI & Fountain Enablement

• Develop and organize the knowledge and content required to support Fountain AI agents and automated candidate interactions

• Define expected AI responses, FAQs, guidance, and escalation content

• Partner with the project team and Fountain during configuration and testing

• Test AI-generated candidate interactions for accuracy, relevance, tone, and brand alignment

• Identify gaps or unintended experiences and coordinate content or configuration changes

• Help establish ongoing governance for AI content and candidate-facing knowledge

Cross-Functional Partnership

• Partner with TA teams and business SMEs across the organization to gather and validate content

• Facilitate content-review and candidate-experience working sessions

• Coordinate with Brand, Communications, Benefits, Onboarding, Legal, Compliance, Technology, and other subject-matter experts as needed

• Manage content approvals and ensure materials are ready for configuration, testing, and deployment

Experience & Qualifications

• Strong content development, communications, candidate experience or employer branding experience

• Excellent writing, editing, and content-design skills

• Ability to manage complexity with a focus on simplification

• Awareness of end-to-end recruitment processes and candidate and hiring manager experience

• Ability to simplify complex information and create clear, candidate-friendly communications

• Strong understanding of brand, tone of voice, and audience segmentation

• Ability to work across multiple businesses and stakeholder groups while driving enterprise consistency

• Strong workshop facilitation, stakeholder management, and organizational skills

• Comfortable working with AI-enabled tools and testing conversational experiences

• Talent Acquisition, employer branding, recruitment marketing, HR technology, UX/content design, or onboarding experience preferred

Physical Requirements 

• Sit for extended periods (typically 6+ hours per day)

• Use a computer, including keyboard and mouse, for prolonged periods

• Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds)

• Reach, bend, or stoop occasionally to access files or office materials

• Maintain focus and attention for long periods of desk-based work

• Follow clear directions

• Perform repetitive motions (e.g., typing, clicking) consistently throughout the day

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