Firearms Sales Lead

Reports to: General Manager

POSITION SUMMARY

The Firearms Sales Lead plays a critical role in driving sales performance, delivering outstanding client service, and ensuring daily operational excellence within the firearms department. This position is responsible for greeting clients, guiding them through the purchasing experience, and maintaining compliance with all firearms laws and regulations.

The Firearms Sales Lead must possess a strong working knowledge of firearms, or demonstrate the ability and willingness to be trained, along with a comprehensive understanding of ATF Form 4473 procedures and applicable federal and state firearms laws. 

This role serves as a senior team member on the sales floor. In the absence of the General Manager and Assistant Store Manager, the Firearms Sales Lead assumes on-duty shift-based operational oversight and responsibilities, providing direction, coordination, and support to Firearms and Retail Sales Associates, Firearms Instructors, and Range Safety Officers.

PRIMARY ACCOUNTABILITIES

Achieves Results

• Coordinate daily activities on the firearms retail floor to support client service standards and sales performance.
• Build strong client relationships through product knowledge, rapport, and personalized service.
• Drive individual sales performance and contribute to overall departmental revenue goals.
• Provide guidance, support, and real-time coaching to sales associates to enhance performance and service delivery.
• Identify opportunities to cross-sell and upsell firearms, accessories, memberships, and range services.
• Educate clients of all experience levels on product features, benefits, and safe handling practices.
• Stay informed of new products, market developments, and industry best practices to ensure accurate client guidance.
• Assist in resolving complex client issues, escalating concerns to management as appropriate.

Operational Excellence

• Support daily firearms department operations, ensuring consistency, cleanliness, and readiness across the sales floor and firearms counters.
• Follow opening and closing procedures accurately and efficiently, ensuring smooth business operations.
• Execute accurate transactions and maintain complete, organized records in all POS and database systems.
• Monitor inventory accuracy, report discrepancies, and support loss prevention efforts in accordance with company policy.
• Support special events, educational classes, and promotions with enthusiasm and professional expertise.
• Participate in product training and skill development to maintain up-to-date knowledge of retail processes and firearms trends.
• Communicate relevant inventory, client, and operational updates to store leadership.

Safety, Compliance & Legal Responsibility

• Maintain a thorough understanding of ATF regulations, Form 4473 compliance procedures, and state and federal laws governing firearm and NFA item transactions.
• Verify all client documentation and ensure all related forms are completed accurately and in full compliance with ATF and company requirements.
• Adhere to and enforce all company policies, range safety procedures, and loss prevention standards.
• Proactively observe and promote safe behavior on the sales floor and shooting range.
• Immediately escalate any safety, compliance, or legal concerns to management.
• Ensure that storage, transfer, and documentation processes meet Frontier Justice’s high standards for integrity and legal accuracy.

Relationships

• Foster a respectful, team-oriented culture built on collaboration, clear communication, and mutual support.
• Build and maintain professional, positive relationships with clients, vendors, and community partners.
• Work cohesively with all departments, including Range Operations and Training, to ensure a seamless and informed client experience.
• Professionally de-escalate difficult situations with tact, discretion, and empathy.
• Serve as an ambassador of Frontier Justice’s core values: Faith, Family, and Freedom.

ESSENTIAL FUNCTIONS / KEY COMPETENCIES

• Demonstrated ability to lead by example and influence team performance.
• Strong firearms knowledge, including ammunition, accessories, and related products.
• Deep understanding of ATF and NFA processes, including documentation and compliance.
• Proficient in Microsoft Office, POS systems, and retail technology platforms.
• Excellent communication, problem-solving, and interpersonal skills.
• Energetic, dependable, and results-driven in a fast-paced environment.
• Ability to stand for extended periods and move between the sales floor and range areas as needed.

Required:

• High school diploma or equivalent, college degree/hours preferred
• 21 years of age or older
• Comfortable working around firearms with a strong commitment to enforcing safety practices
• Excellent interpersonal and communication skills
• Ability to remain composed and courteous in a high-traffic, high-responsibility environment
• Ability to individually lift weights up to 35 lbs. regularly, or perform a team lift for anything over
• Ability to stand on your feet for extended periods on hard concrete floors
• Willingness to work non-traditional hours (evenings/weekends/holidays)

Preferred:

• Prior experience in retail, customer service, or firearms sales
• Familiarity with federal and state firearm laws and regulations
• Experience with 4473 forms and firearms compliance procedures
• Knowledge of firearms, ammunition, and range operations
• Previous Range Safety Officer certification or experience 

The following extends to all employees:

All employees are expected to stay current on product knowledge and trends within the market. Customer service is always a priority over tasks. This job description is a summary of typical functions of the position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. The responsibilities, tasks and duties of this position might differ from those outlined in the job description. Other duties may be assigned to meet the business or organization’s needs.

Frontier Justice is an equal opportunity employer committed to promoting a safe and respectful workplace for all team members and clients.