Our partner is a seed-funded legal technology company building time-tracking software for law firms. Their product automatically captures billable activity, drafts the time entries, and pushes them into the firm's billing system, saving attorneys roughly an hour a week of administrative work and surfacing meaningfully more billable time than manual tracking. They have been in market for more than two years, win the vast majority of their pilots, have never lost a customer, and have grown revenue sixfold since their raise. Nearly half of new business arrives through customer referrals. The small team works in person in downtown Manhattan, with go-to-market and engineering side by side.
The Opportunity
This is the company's first dedicated growth hire. Their strongest acquisition channels today are paid advertising, conferences, and affiliate and referral programs, and much of that foundation is already partly built. They are looking for one person to take ownership of all of it and carry it the rest of the way.
It is a hands-on, individual-contributor seat with no direct reports and a flat line to the founding team. You will work closely with leadership and across sales and engineering, own the numbers behind every channel, and have the room to shape how growth works as the company scales.
Responsibilities
Own every growth channel end to end: paid social, conferences and events, affiliate and partnership programs, and customer referrals
Run paid advertising on Meta and LinkedIn, managing the existing agency relationship or bringing the work in-house
Build out and scale the affiliate, partnership and customer referral engines
Set and track the metrics behind each channel, including cost per click, referral economics and pipeline contribution
Diagnose what is and is not working in each channel and reallocate spend accordingly
Use AI tools to scale execution, including lighter-weight work such as search optimization
Partner with the sales and engineering teams and report on growth performance to the founders
Requirements
4-7 years of growth marketing experience, ideally at an early-stage startup
Direct, hands-on ownership of Meta and LinkedIn paid advertising with measurable results
Experience building or running affiliate, partnership and customer referral programs
Strong command of marketing metrics and the ability to work through numbers on the spot
A track record of owning channels and a pipeline number at a B2B company
Clear, professional writing and the credibility to engage a professional-services audience
Willingness to do tactical, hands-on work without a team to delegate to
Conference or event marketing experience is a plus
Able to work onsite in New York City Monday through Friday
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