Founding GTM Strategy

Our client is a fast-growing AI logistics startup at Series B turning Series C, seeking their first GTM Strategy hire to build product marketing and go-to-market strategy from scratch. This is a rare founding role sitting at the intersection of product, sales, and marketing — with a fast track to Head of Product Marketing.

You'll be responsible for shaping how the market understands the product, enabling the sales team, and turning customer insights into a sharper, more compelling narrative as the company scales.

What You'll Do

• Own the product launch process and narrative for new features — translating technical capabilities into clear customer value
• Create sales enablement materials including demo scripts, case studies, and objection handling frameworks
• Build and maintain market narrative and positioning through customer research and persona development
• Analyze sales calls, customer feedback, and product usage data to continuously improve messaging and GTM strategy
• In your first 30 days — sit in on every sales call, audit all existing marketing materials, and shadow the Director of Marketing

• 2–3 years in consulting, IB, or strategy and operations at a high-growth startup
• Experience in a high-output, analytically demanding environment
• Exceptional written communication skills — complex ideas expressed clearly and concisely
• Experience building decks and conducting market research
• Experience working closely with sales teams on enablement
• Analytical comfort with CRM and sales tool data preferred
• Prior experience in a growth role preferred
• High ownership mindset — thrives in ambiguity and figures things out independently

• Salary & equity