Founding Marketer (Growth & GTM)

About the Role

A pre-seed healthtech startup is hiring its first dedicated marketer — a founding team member who will own growth, go-to-market strategy, and brand storytelling from day one. You'll build the marketing function from the ground up, partner directly with leadership, and drive revenue, user growth, and market momentum in a hands-on, cross-functional capacity.

What You'll Do

• Define and execute GTM strategy across channels to drive revenue and user growth.

• Lead branding and storytelling to craft a compelling narrative that resonates with health-conscious consumers.

• Oversee paid ads (Google, Meta, LinkedIn), social media, partnerships, and influencer programs.

• Collaborate cross-functionally with product, sales, design, and customer success teams.

• Set budgets, forecast outcomes, and measure ROI across all marketing channels.

• Build and mentor the marketing function as the company scales.

• Develop high-impact marketing campaigns and maintain performance dashboards.

What We're Looking For

Required:

• 2–5 years of experience in B2C growth marketing, sales, or adjacent fields.

• Proven track record defining and executing GTM strategies across multiple channels.

• Strong brand storytelling and positioning skills.

• Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.

• Experience with influencer and partner marketing, including negotiation and campaign management.

• Proficiency in advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).

• Experience managing marketing budgets, forecasting, and measuring ROI.

• Demonstrated experience building and leading a marketing function.

• Strong cross-functional collaboration skills across product, sales, design, and customer success.

Nice to Have:

• Strong analytical skills for testing and scaling marketing strategies.

• Experience developing and executing high-impact campaigns in a startup environment.

Compensation & Benefits

• Salary range: $35,000–$70,000 USD annually (or local equivalent).

• Founding team equity opportunity.

• Visa sponsorship available.

Location

This is an on-site role based in Helsinki, Finland. Candidates based in or willing to relocate to Helsinki are encouraged to apply.