Fractional Sales and Business Development Lead

About Us:
Herbal Goodness is a premium, mission-driven, female-founded herbal supplements company with 13+ years of success in the natural wellness space. We offer a line of organic superfoods and herbal formulations with a 40%+ repeat customer rate and strong brand equity. As we expand into B2B sales with retailers, distributors, pharmacies, and co-ops, we are seeking a results-driven Fractional Direct Sales Lead for a 3-month contract to drive immediate revenue growth.

Engagement Type: Contract-to-Commission (Initial fixed-rate contract, transitioning to commission-based)

Start Date: Immediate

This is a highly aggressive, results-oriented sales role designed to drive direct B2B revenue within the first 30 to 60 days of engagement. You will generate new business, open high-value retail and distribution accounts, and lay the foundation for long-term B2B sales growth. Your performance will directly impact your opportunity for future engagement with additional commission-based compensation and continued work.

• Establish and drive relationships with key accounts: iHerb, Fullscript, Walgreens, CVS Health, Whole Foods, and similar retail partners.


• Actively prospect, pitch, and close new B2B partnerships with co-ops, health food stores, clinics, wellness centers, and independent retailers.


• Scrape, qualify, and engage 1000+ B2B retail leads using tools such as Octoparse, Hunter, Apollo, or Skrapp.

• Build and fully configure Go High Level (GHL) or other CRM to automate the management and nurturing of B2B leads.


• Create and implement email and SMS automation workflows, pipeline stages, and follow-up sequences.


• Segment leads by buyer type, region, and product interest.

• Evaluate product-market fit and provide insight into customer preferences and market needs.


• Collaborate with the CEO and R&D team to inform new product offerings.


• Assist in defining strategic sales messaging and positioning.

• Work with our manufacturing team to launch and market our co-packing services.


• Prospect and acquire new co-packing clients in the herbal, wellness beverage, and supplement categories.

• 1000+ clean, verified, and segmented B2B leads added to CRM


• GHL CRM is fully built with nurture automations and outreach pipelines


• 100+ initial sales conversations initiated via email, phone, or LinkedIn


• 4+ industry specific presentations and shows.


• Minimum 10 qualified retail or co-packing partner presentations completed


• Real sales based on early performance data and analytics tracking.


• Progress on new product development past ideation and creative phase.

• 10+ years of proven success in B2B sales (CPG, supplements, wellness preferred)


• Experience and evidence closing deals.


• Strong lead generation skills using scraping/data tools (Octoparse, Apollo, etc.)


• CRM setup and automation expertise (Go High Level preferred)


• A hunter mentality with proven ability to close deals


• Excellent communication and relationship-building skills


• Familiarity with Shopify, Klaviyo, and GHL a plus

• Purpose-driven brand with a legacy of impact (10% of profits support education for African girls)


• 100% woman- and minority-owned company


• Fully remote, flexible working hours


• Warm B2B leads already in queue


• Huge opportunity to build, own, and scale a direct sales function


• Long-term growth potential & performance-based commission structure

How to Apply: Submit your resume, a brief cover letter, and any relevant portfolio or references In your cover letter, include 2–3 bullet points on why you're uniquely qualified for this role and how you plan to generate results in your first 60 days.

Herbal Goodness is proud to be an equal opportunity employer and welcomes candidates from diverse backgrounds to apply.