Franchise Business Consultant

Overview:

Archadeck Outdoor Living, part of Empower Brands, is seeking a dynamic and results-driven Franchise Business Consultant (FBC) to support and grow our franchise network. This role goes beyond traditional business consulting by placing a strong emphasis on driving revenue, improving sales performance, and optimizing the full sales lifecycle across the system.

As a Franchise Business Consultant, you will serve as a coach, mentor, and strategic partner to franchisees, helping them grow their businesses through a combination of operational excellence, financial performance, and disciplined sales execution. You will work directly with franchise owners and their teams to improve lead conversion, sales pipeline management, and overall revenue growth.

This role is structured with approximately 30% of time supporting new franchisees as they ramp up and exceed early performance expectations, and 70% focused on driving same-store sales growth and performance optimization across existing offices.

Key Responsibilities:

Franchisee Coaching & Relationship Management

• Build and maintain strong, trust-based relationships with up to 30 franchisees, serving as their primary business coach and advisor


• Conduct comprehensive business and sales assessments to identify performance gaps and growth opportunities


• Develop and execute customized action plans focused on revenue growth, sales performance, and operational improvement


• Provide ongoing coaching and accountability to ensure franchisees execute against goals and key initiatives


• Act as a trusted partner in navigating challenges, capitalizing on opportunities, and driving measurable results

Sales Performance & Revenue Growth (Core Focus)

• Drive same-store sales growth by coaching franchisees and their teams on effective sales strategies and execution


• Own and optimize the sales funnel, ensuring consistent execution from lead intake through close


• Analyze key sales metrics including lead conversion rates, average ticket size, close rates, and pipeline health


• Conduct regular pipeline reviews with franchisees to identify gaps and improve forecasting accuracy


• Coach on the full sales lifecycle, including:
  
  
  
  • Inquiry handling and qualification
  
  
  • In-home consultations and recommendation development
  
  
  • Overcoming objections and closing techniques
  
  
  • Leveraging contracts, referrals, and customer reviews
  
  
  
  


• Partner with franchisees to improve lead management, follow-up discipline, and overall sales process consistency


• Provide hands-on coaching through ride-alongs, role play, and real-time feedback when in the field

Strategic Business & Sales Coaching

• Deliver ongoing coaching in leadership, sales management, and business strategy to drive overall performance


• Lead weekly, bi-weekly, and monthly calls focused on KPI tracking, sales performance, and growth planning


• Support franchisees in building and managing high-performing sales teams, including onboarding and development of salespeople


• Train franchise owners to effectively coach and manage their own sales teams (“coach the coach”)


• Identify and share system-wide sales best practices to elevate performance across the network

Operational & Financial Performance

• Evaluate franchise operations to ensure alignment with brand standards and identify efficiency opportunities


• Conduct field visits to assess both sales execution and operational performance


• Perform financial analysis (P&L, sales reports, benchmarking) with a strong focus on revenue growth and profitability


• Partner with franchisees to improve margins through pricing strategy, sales mix, and cost control


• Provide strategic recommendations on staffing, capacity, and production aligned with sales growth

Training, Tools & Program Support

• Support and reinforce Archadeck’s sales methodology across the franchise system


• Deliver training workshops, webinars, and field coaching on sales strategies, tools, and best practices


• Contribute to the development and evolution of sales tools, scripts, and training resources


• Ensure alignment between marketing efforts and sales execution, maximizing ROI on lead generation


• Assist in broader brand initiatives including franchise meetings, operational programs, and vendor partnerships

Qualifications:

• 5+ years of experience in franchise support, business consulting, sales leadership, or small business ownership


• Proven track record of driving revenue growth and achieving sales performance targets


• Strong understanding of sales processes, pipeline management, and conversion metrics, preferably in high-ticket or project-based sales (home services, construction, remodeling, etc.)


• Experience coaching or developing salespeople and business owners in a multi-location or franchise environment


• Ability to analyze performance data and translate insights into actionable strategies


• Exceptional interpersonal and communication skills, with the ability to influence and hold franchisees accountable


• Strong business acumen across operations, finance, and sales


• Comfortable working in a fast-paced, performance-driven environment


• Willingness to travel up to ~30% for in-field coaching and franchise support


• Tech-savvy with experience using CRM systems and performance tracking tools