Franchise Sales Manager - Restaurants

The Role

We’re a growing restaurant franchise brand building a serious development engine. This role owns converting qualified franchise leads into signed franchise agreements and building long-term franchisee relationships. This isn’t high-volume, low-trust selling. You’re selling people into a business partnership and territory strategy that impacts their livelihood and our brand for years.

You’ll work closely with marketing, real estate, finance, and ops to help candidates understand the model, the economics, and what it actually takes to win as a franchisee in our system.

What You’ll Own

• Own the full franchise sales cycle from first conversation to signed agreement

• Qualify and nurture franchise candidates and multi-unit operators

• Educate candidates on the brand, unit economics, territory strategy, and growth roadmap

• Run discovery days, candidate webinars, and in-person meetings

• Manage pipeline and forecasting with discipline and transparency

• Coordinate with real estate and ops to place deals in the right markets

• Build and manage relationships with brokers, franchise sales networks, and referral partners

• Hit development targets without selling the wrong people into the system

• Maintain compliance with FDD guidelines and franchise sales regulations

• Partner with marketing to refine lead quality and messaging

• Track conversion rates, cycle time, and close rates

• Represent the brand at franchise expos and industry events

What Success Looks Like

• High-quality franchisees entering the system, not churn risk

• Development targets hit with healthy territory placement

• Shorter sales cycles without cutting corners

• Strong relationships with brokers and referral partners

• Franchisees feel informed, not sold to

• Clean handoff from sales to ops and real estate

Who We’re Looking For

• 3+ years in franchise development, franchise sales, or B2B sales within restaurants, retail, or service brands

• Proven track record closing franchise or territory-based deals

• Comfortable selling a business model, not just a product

• Understands FDDs, franchise compliance, and ethical sales practices

• Strong discovery skills and financial curiosity

• Organized pipeline manager who lives in CRM

• Confident, credible communicator with operators and investors

• Willing to travel for discovery days, franchisee meetings, and events

• High integrity closer who protects the brand while hitting numbers

Nice to Have

• Experience selling to multi-unit operators

• Broker network relationships

• Real estate or territory planning experience

• Experience in QSR or fast-casual franchising

• PE-backed brand experience