Freelance Associate Director, Performance Content - Reddit, Social & Influencer

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Provide cross-capability support for AEO/GEO by strengthening how brands show up across Reddit, social platforms, creator content, influencer ecosystems, and community-driven discovery surfaces.

• Identify the most influential social, Reddit, creator, and community surfaces shaping AI-generated answers and consumer discovery.
• Translate brand priorities into practical social and influencer activation opportunities that improve visibility, credibility, citations, and sentiment.
• Support Reddit/community strategy, including conversation mapping, topic prioritization, subreddit relevance, creator/community partnerships, and engagement recommendations.
• Partner with SEO/GEO teams to understand which social and community signals may influence AI visibility and answer inclusion.
• Develop prompt-informed content and conversation hypotheses for priority brands and categories.
• Recommend practical Shared channel activations that can be executed by social, influencer, PR, or community teams.
• Help document learnings from pilots so teams can understand what worked, what did not, and what should scale.

Key Outputs

• Reddit and social opportunity maps.
• Influencer / creator activation recommendations.
• Community relevance and sentiment inputs.
• Shared channel AEO/GEO activation plans.

Pilot learning documentation.

• Strong experience in social strategy, influencer strategy, Reddit/community strategy, or social listening.
• Understanding of how social platforms, Reddit, YouTube, TikTok, creators, and forums influence consumer trust and AI/search discoverability.
• Comfortable working across strategy and activation.
• Strong ability to simplify complex digital/social behavior for non-expert stakeholders.
• Experience with regulated or brand-sensitive categories preferred.

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.