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FSW Sales Representative

Job Description - FSW Sales Representative

The Shamrock Foodservice Warehouse (FSW) Sales Representative grows the FSW business by bringing new foodservice customers into our stores, helping existing customers get more value from FSW, and identifying established customers who may benefit from Shamrock Foods Broadline services. This role builds relationships with independent restaurants and other foodservice businesses, connects customers with the right products and services, and partners with FSW and Broadline teams to support customer growth.


Essential Duties:



  • Identify and prospect new foodservice customers in the assigned market; introduce them to FSW and help them begin shopping.

  • Build and maintain a pipeline of prospective customers, track sales activity, and follow up consistently in person, over the phone, and via email.

  • Develop relationships with new and existing customers to understand their businesses, purchasing needs, and growth opportunities.

  • Help existing FSW customers grow their purchases and make fuller use of the store’s assortment, services, and programs.

  • Identify high-potential customers whose needs may be better served through Shamrock Foods’ Broadline business; coordinate introductions and support a smooth handoff with the appropriate Broadline representative.

  • Partner with FSW store leaders and associates to ensure customers receive helpful, timely service and consistent experience.

  • Coordinate product information, samples, demonstrations, and introductions to relevant Shamrock resources.

  • Stay informed about local foodservice markets, customer needs, competitors, and industry trends; share useful insights with FSW and Broadline teams.

  • Use available customer and sales information to prioritize outreach, understand customer opportunities, and track progress.

  • Travel to customer locations and FSW stores as required.

  • Participate in ongoing training to develop foodservice, product, sales, and customer relationship skills.

  • Perform other duties as assigned.


Qualifications:



  • High school diploma or GED required; associate or bachelor’s degree preferred.

  • Two or more years of experience in foodservice, restaurant operations, culinary work, customer service, sales, or a related field preferred.

  • Experience prospecting, developing customer relationships, or growing a customer base preferred.

  • Current driver’s license and ability to travel throughout the assigned market.

  • Strong communication, listening, organization, and relationship-building skills.

  • Demonstrated problem-solving skills and ability to follow through on customer needs.

  • Comfortable using technology to document customer interactions, manage follow-ups, and review customer or sales information.

  • Working knowledge of Microsoft Office, including Word, Excel, and Outlook.

  • Knowledge of foodservice operations, products, and local industry trends preferred.

  • Must be flexible and willing to work hours that may include evenings, weekends, or holidays based on customer and business needs.


Physical Demands:



  • Regularly lift and/or move up to 40 pounds.

  • Frequently lift and/or move up to 60 pounds.


Corporate Summary:


At Shamrock Foods Company, people come first – our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.


Our Mission: At Shamrock Foods Company, we live by our founding family’s motto to “treat associates like family and customers like friends.”


Why work for us?


Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy. That’s why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck. And it doesn’t stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education, and wellness programs.


Equal Opportunity Employer


At Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.

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