FUEL BUSINESS DEVELOPMENT & OPERATIONS MANAGER

Essential Duties and Responsibilities:

General Duties and Responsibilities:

• 
  

  Oversee fuel-related operations

  
  


• 
  

  Support dealer relationships

  
  


• 
  

  Drive new business opportunities

  
  


• 
  

  Ensure compliance with Shell brand standards

  
  


• 
  

  Administer fuel supply agreements

  
  


• 
  

  Identify opportunities to improve fuel gallons, profitability, and long-term growth

  
  

Company Fuel Operations

• Provide leadership and oversight for fuel operations across approximately 150 company- operated Shell locations


• Partner closely with the Retail Operations team to ensure consistent execution of fuel- related initiatives and operational standards


• Monitor fuel performance, operational KPIs, and fuel profitability across the network


• Identify opportunities to increase fuel gallons, improve operational efficiencies, and enhance the customer fueling experience


• Support new store openings, fuel system transitions, branding conversions, and operational improvements


• Coordinate cross-functional initiatives impacting fuel operations

 Dealer Operations & Relationship Management

• Serve as the primary relationship manager for Crawford Oil's branded dealer network


• Build and maintain strong relationships through regular communication and site visits


• Provide operational support and resolve dealer concerns in a timely manner


• Conduct business reviews with dealers to identify opportunities to increase fuel volume and profitability


• Support onboarding, transitions, and long-term retention of dealer accounts


• Promote dealer satisfaction while ensuring compliance with company programs and contractual obligations

 Business Development

• Identify opportunities to expand Crawford Oil's branded dealer network


• Develop relationships with prospective dealers, brokers, and independent fuel retailers


• Present fuel supply proposals and support contract negotiations


• Coordinate branded conversions and dealer onboarding activities


• Partner with executive leadership to evaluate acquisition opportunities and strategic growth initiatives


• Collaborate with Fleet Sales to increase commercial fueling opportunities across company-operated and dealer locations

 Fuel Supply Programs & Contract Administration

• Maintain a comprehensive understanding of branded and unbranded fuel supply agreements


• Administer dealer fuel agreements and ensure compliance with contractual obligations


• Coordinate contract renewals, amendments, and dealer communications


• Monitor dealer volume commitments and identify opportunities to improve performance


• Partner with fuel suppliers to maintain continuity of supply during market disruptions or allocation events


• Develop a strong understanding of fuel pricing fundamentals, wholesale supply economics, and transportation impacts

 Shell Brand Management

• Ensure all company-operated and dealer-operated Shell locations consistently meet Shell Image Standards


• Conduct site visits and image reviews to verify compliance


• Coordinate corrective action plans with Retail Operations and dealers

• Partner with Shell representatives to maximize dealer participation in Shell marketing, loyalty, and incentive programs


• Communicate Shell marketing initiatives, promotions, and operational updates throughout the network


• Support Shell branding projects, image upgrades, and new branded conversions

Pricing & Fuel Ops Coordination

• Partner with the Pricing Manager by communicating market intelligence, dealer feedback, and competitive activity


• Monitor fuel margins, pricing trends, and market conditions


• Collaborate with Dispatch and transportation providers to ensure reliable fuel deliveries and continuity of supply


• Escalate operational issues impacting fuel availability or dealer service


• Recommend operational improvements that enhance customer service and profitability

Strategic Planning

• Monitor industry trends, competitor activity, and emerging market opportunities


• Recommend strategies to improve fuel performance, operational efficiency, and profitability


• Participate in annual planning, budgeting, and long-term strategic initiatives


• Evaluate opportunities involving alternative fuels, EV charging, and future energy initiatives as appropriate

Success is measured by:

• Growth in fuel gallons and profitability


• Dealer retention and satisfaction


• Successful expansion of the branded dealer network


• Compliance with Shell Image Standards


• Successful execution of Shell marketing and branding initiatives


• Growth of commercial fleet fueling opportunities


• Effective administration of fuel supply agreements


• Strong cross-functional collaboration with Retail Operations and other departments


• Successful integration of acquisitions, branded conversions, and strategic initiatives


• Continuous improvement of operational performance across company-operated and dealer-operated locations

Experience and Education:

Required:

• Previous customer service experience;


• Previous sales experience;


• Accurate/detail oriented;


• Proficient with Microsoft Office Suite, including intermediate excel skills;


• Driver’s License;


• High school diploma or equivalent.

Preferred

• 3 to 5 years of Fuel Sales & Business Development Experience;


• Extensive retail fuel operations experience;


• Extensive petroleum industry experience;


• Comprehensive understanding of branded fuel programs, wholesale fuel supply agreements


• Bachelor’s degree at an accredited college or university.

Other Skills and Abilities

• Strong communication, relationship building and collaboration skills;


• Exceptional customer service skills;


• Exceptional relationship management experience


• Ability to work without supervision;


• Ability to organize, prioritize and multi-task to complete responsibilities.

Essential Physical Requirements:

• Must be able to lift 50 pounds, 4 feet high; and 20 pounds, 5 feet high, without assistance;


• Must be able to sit/stand up for up to a full 8-hour shift, in the performance of the position;


• Must be able to work around various fumes, odors, chemical agents, and solvents;


• Must be able to work with a minimum amount of supervision under stressful conditions;


• Must be able to use a desk top and lap top computer as well as mobile and desk phone to accomplish duties;


• Must be able to work varied hours/days as business dictates.