General Manager

Primary Purpose

The General Manager is responsible for the strategic leadership and day-to-day execution of all onsite operations to maximize asset value, elevate financial performance, and strengthen the property’s competitive positioning within the market. This role ensures disciplined operational management, advances revenue generation initiatives, supports leasing execution, and delivers a best-in-class customer and tenant experience.

Core Responsibilities

Asset & Financial Performance

• Drive NOI growth through revenue optimization, expense management, and operational efficiencies.


• Prepare, manage, and administer annual operating and capital budgets, forecasts, and financial reporting.


• Monitor financial performance against underwriting assumptions and proactively address variances.


• Identify and execute incremental income opportunities including specialty leasing, storage revenue, sponsorships, activations, and alternative use programs.


• Support underwriting, valuation analysis, and ownership reporting as required.

Strategic Planning & Property Positioning

• Develop and implement the annual Business Plan aligned with ownership strategies and long-term vision.


• Provide market intelligence on trade-area shifts, customer behavior, competitive landscape, and retail trends.


• Support redevelopment, repositioning, densification, or re-merchandising initiatives as applicable.


• Ensure execution of capital projects focusing on ROI, operational longevity, guest experience, and brand standards.

Operational Excellence

• Oversee all property operations including maintenance, housekeeping, landscaping, security, life-safety systems, and preventative maintenance programs.


• Ensure compliance with regulatory requirements including safety, environmental, ADA, and municipal standards.


• Manage vendor procurement, contract administration, scope alignment, and performance accountability.


• Maintain exceptional facility presentation standards that reinforce the property’s brand and guest expectations.

Leasing Support & Tenant Partnership

• Partner with leasing teams by providing market insights, space readiness information, and tour support.


• Assist in specialty leasing and non-traditional tenancy to enhance activation and revenue diversity.


• Oversee lease administration functions including rent collection, reporting, and compliance.


• Foster proactive tenant relationships, addressing operational needs and supporting retailer success.

Marketing, Guest Experience & Community Engagement

• Collaborate with marketing to execute property-specific strategies that drive traffic, sales, engagement, and digital reach.


• Ensure alignment between customer expectations, onsite programming, and brand standards.


• Represent the property with civic partners, business organizations, community stakeholders, and public agencies.


• Support public relations, community partnerships, and onsite event execution that enhance perception and relevance.

Team Leadership & Culture

• Lead, mentor, and develop a high-performing onsite team with clear accountability and performance expectations.


• Cultivate a culture that reflects the company values: integrity, operational excellence, accountability, and collaboration.


• Support talent recruitment, coaching, performance evaluations, and succession planning.


• Model professionalism, sound judgment, ownership mentality, and service leadership.

Key Performance Indicators

• NOI & EBITDA performance


• Budget adherence and variance control


• Occupancy support and tenant retention


• Customer and tenant satisfaction measures


• Operational audit and compliance results


• Capital project execution


• Revenue generation from ancillary programs


• Presentation and facility excellence

Qualifications

• 4–7+ years of shopping center, retail, mixed-use, hospitality, or commercial property management experience


• Bachelor’s degree preferred


• Strong financial acumen and operational discipline


• Proven leadership and people-management capabilities


• Ability to interpret and apply lease language and real estate documents


• Excellent written, verbal, and interpersonal communication skills


• Demonstrated ability to operate in fast-paced, evolving environments