General Manager

ABOUT THE COMPANY:

Cloudbound is a reimagined playspace for the earliest years of childhood - designed not only to spark discovery in children ages 0 - 6, but also to meet the real needs of modern parents. Backed by the creators of the Sky Zone brand and grounded in research from leading developmental experts, the Cloudbound concept blends the wonder of a children’s museum with the energy of a playground in a setting that has been as well-considered for adults as it has been for kids. As a true third space for young families, Cloudbound parks will offer enriching, open-ended play for children alongside a clean, comfortable, and design-forward environment for caregivers.

POSITION OVERVIEW:

As a General Manager (GM) you work under the guidance of the District Manager and are responsible for all park operations including park safety and cleanliness, membership sales and park revenue, and providing an exceptional guest experience whether they’re enjoying a birthday party, snacking in the café, or exploring the play space.

You’re excellent at leading by example and leading through your team by fostering a positive work environment, creating and communicating clear expectations, and upholding the highest Sky Zone standards.

RESPONSIBILITIES:

This section describes the essential functions of this role but is not intended to be all-inclusive. Other duties may be assigned, as necessary. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions of this job.   

Lead Pre-Sales Efforts

• Design, build, and lead day-to-day operations for all in-park experiences, ensuring consistent, high-quality execution across locations.
• Recruit, develop, and manage regional and on-site operations teams with a focus on guest engagement, operational rigor, and culture alignment
• Serve as the operational liaison between corporate leadership, in-park teams, and franchisees, translating vision into reality.

Own the Ongoing Sales Funnel to Maximize LeadGen

• Own full-funnel marketing from awareness through conversion (paid, organic, local, influencer)
• Define and optimize the customer journey; particular pre and post visit
• Develop loyalty, referral, and email marketing programs to drive retention
• Establish benchmarks and evaluation models utilizing CRM and analytics to optimize strategies based on data

Marketing Leadership

• Manage brand strategy, positioning, and messaging
• Provide customer insights to inform product development and guest experience improvements
• Generate and maintain creative collateral
• Direct campaigns across digital, content, social, PR, and traditional channels, while tracking ROI on marketing spend and campaign performance.
• Manage and allocate the sales and marketing budget effectively.

Support the Field with Ongoing

• Create a marketing and sales playbook for future franchise expansion
• Focus on local community partnerships
• Provide the field, both franchised and owned, with market and competitor analysis, focusing on market trends, customer behavior, and competitive landscape

Partner with Cross-Functional Teams

• Partner with Guest Experience to align campaigns with in-park activations and events
• Communicate with franchise base to ensure quality and consistency across all locations.
• Collaborate cross-functionally with Marketing, Creative, HR, and Technology to align efforts with broader business objectives.

QUALIFICATIONS:

• 7+ years leading sales and marketing strategy in DTC membership brands (wellness, fitness, early childhood, or luxury service industries preferred)
• Experience in launching new businesses from the ground up and scaling from 0 to 1, while preparing for a franchise model.
• Skilled in balancing premium brand tone with data-driven performance marketing
• Familiarity with franchise scalability is a plus
• Strong business acumen with the ability to make data-driven decisions quickly and effectively with incomplete information paired with strong project management and process-building skills.
• Exceptional leadership presence with the ability to inspire, influence, and lead by example.

You Are:

• A builder and a doer: You see the big picture and know how to make it real.
• Guest-obsessed: You believe every detail matters and that operational excellence is a differentiator, optimizing safety and cleanliness.
• Resilient and resourceful: You stay calm under pressure and thrive in fast-paced, uncharted environments.
• An inspiring leader: You develop talent, set clear expectations, and create a culture of pride and ownership.

Compensation ranges from $72,000-$82,000 base pay + bonus opportunity and is based on qualifications, experience, and performance. Competitive benefits package includes medical, dental, and vision (401k eligibility based on age and tenure requirements).

Application deadline: February 15, 2026

While we anticipate the application window will close on this date, Cloudbound reviews applications on a rolling basis and will continue to consider candidates until the position is filled.

Cloudbound, LLC and its brands are proud to be equal opportunity employers. 

We celebrate diversity and are committed to creating an inclusive environment for all team members.

This job description is intended to indicate the kinds of tasks required of the position given this title and shall not be construed as declaring all the specific duties and responsibilities.  It is not intended to limit or in any way modify the right of management to assign and direct the work of employees under their supervision.  The listing of duties and responsibilities shall not be held to exclude other duties not mentioned that are of similar kind.