East Coast Emergency LLC, a LEHR company, has been a trusted leader in the emergency vehicle industry for more than 25 years. As a fast-growing company in the emergency vehicle upfitting space, we are proud of a culture built on collaboration, innovation, and continuous improvement. We offer a fun, rewarding environment for professionals who are passionate about making a difference and growing their careers.
At East Coast Emergency, we build more than vehicles—we build the lifelines that first responders depend on every day. With pride, passion, and precision, we have earned a strong reputation as industry leaders in emergency vehicle sales and installation. From removing unnecessary factory components to installing lighting, sirens, gun racks, and other specialized equipment, our mission is to deliver a superior customer experience, provide only the highest-quality brands, and achieve the highest standards of workmanship. Every vehicle we upfit reflects the care and expertise our team brings to the job.
Position Overview
We are seeking a strategic, results-oriented General Manager to lead our operation and drive excellence across the business. This is an outstanding opportunity for a dynamic leader who thrives in a fast-paced environment, knows how to prioritize and execute key initiatives, and has a proven track record of building and leading high-performing teams.
The General Manager will oversee all aspects of our aftermarket vehicle upfitter business, including strategic planning, operational performance, team leadership, and coordination across sales, service, and parts. This role requires strong business acumen, problem-solving ability, and a hands-on leadership style to ensure continued growth and operational success.
Compensation and Benefits
Competitive base salary $100,000 to $150,000 per year plus Bonus
Health Benefits (Medical, Dental, and Vision)
401K
Paid time off and holidays
Schedule Monday – Friday 8:00 am – 4:00 pm
Location 1000 New Durham Road, Edison, NJ, 08817
Key Responsibilities
Leadership & Management
Demonstrate superior leadership, communication, and organizational skills
Hire, train, and supervise team leaders and technicians
Establish goals and performance standards for each department
Maintain strong communication with team members to support profitability and customer satisfaction
Financial Management
Manage budgets, forecast financial performance, and allocate resources effectively
Review monthly, quarterly, and annual financial statements for accuracy
Implement cost-control strategies to improve profitability
Drive revenue growth through sales targets, pricing strategies, and market analysis
Identify financial risks and implement mitigation strategies
Evaluate and approve investments in projects, equipment, and assets
Operational Oversight
Oversee daily operations, including financial performance and inventory management
Ensure compliance with local, state, and federal regulations
Develop and execute growth strategies aligned with business objectives
Sales & Marketing
Collaborate with sales teams to minimize cycle time and improve profitability
Review sales orders for accuracy and alignment with customer needs
Represent the company at trade shows and customer meetings to drive business growth
Customer Relations
Address customer concerns promptly to ensure high satisfaction
Maintain strong relationships with vendors and partner agencies
Develop and execute action plans for law enforcement and emergency service contracts
Qualifications
Bachelor’s degree in business management or a related field (preferred)
Minimum of five (5) years of management experience; industry-specific or automotive experience preferred
Strong leadership ability with a track record of building and motivating teams
Strategic thinker with the ability to align decisions with company vision
Solid financial acumen, including budgeting, forecasting, and reporting
Excellent communication skills (verbal and written)
Strong problem-solving and decision-making capabilities
Experience managing operations and improving efficiency
Customer-focused mindset with a commitment to service excellence
Adaptable and able to navigate changing priorities
Proven ability to recruit, develop, and retain top talent
Proven Track Record In
Strategic planning and execution
Budgeting and financial oversight
Team leadership and development
Process improvement and operational efficiency
Customer relationship management
Skills & Competencies
Strong leadership and decision-making abilities
Excellent communication and interpersonal skills
Financial acumen and analytical thinking
Proficiency in business systems (e.g., Microsoft Dynamics Business Central, MS Office, Excel, workflow tools)
Conflict resolution and negotiation skills
Adaptability and resilience in a fast-paced environment
Why Join Us?
Be part of a respected, growing company with a stellar industry reputation
Support the critical work of first responders
Work in a collaborative, energetic, and rewarding culture
Lead a business positioned for continued growth and success
Apply Today If you are a driven leader ready to make an impact, we’d love to hear from you.
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