General Manager

About Us

Join We Care Senior Care, a proud Home Instead franchise, where our mission is to help seniors remain safe and cared for in their homes.

At the heart of our culture is our core value: **Love (v.)**, defined as: Patience, Kindness, Humility, Selflessness, Respectfulness, Forgiveness, Honesty, and Commitment. We seek individuals who lead with love in all they do. 

About the Role:

Our office serves multiple high-opportunity territories, and we’re looking for a strong, people-first General Manager to guide our next stage of growth. This pivotal leadership role calls for a true ownership mentality and a growth mindset. You’ll oversee the full scope of the business—drive community presence and business development, expand revenue and profitability, build and inspire a high-performing team, strengthen staffing and retention, and elevate operational systems and standards so our Care Professionals and clients receive the best experience possible every day.

Compensation:

Total compensation package is around $100,000+, including base salary and performance-based bonuses.

Benefits

• Flexible Schedule


• Health, Dental & Vision Insurance


• Paid Time Off


• 401(k) with Company Match


• Paid Orientation & Ongoing Training


• Career Growth Opportunities


• Mileage Reimbursement


• Employee Assistance Program & Corporate Chaplain


• 24/7 Support from Our Caring Office Team


• Employee Perks & Appreciation Events (Care Pro Café, company picnic, seasonal activities

Key Responsibilities:

• Manage day-to-day business operations from a centralized office.


• Lead all aspects of location performance including culture, revenue, profitability, expenditures, and staffing.


• Oversee services delivered across multiple territories focusing on growth and operational efficiency.


• Drive top-line sales and Owner’s Discretionary Profit, achieving monthly and annual growth goals.


• Full P&L responsibility to maximize revenue and profitability.


• Recruit, train, and retain a high-performing administrative team.


• Foster Care Professional retention through relationship-building and recognition.


• Monitor key performance indicators, conduct audits, and implement process improvements.


• Build and maintain strong community relationships and referral networks.


• Promote a positive, values-driven workplace culture focused on team engagement and retention.


• Conduct weekly team meetings and monthly one-on-ones with direct reports.


• Collaborate with senior leadership to execute strategic initiatives.


• Ensure compliance with company policies and ethical standards.

Qualifications:

• Bachelor’s degree in business, healthcare administration, or related field (or equivalent experience).


• 5+ years of business management experience with P&L responsibility.


• Proven sales-minded leader with strong relationship-building and strategic planning skills.


• Demonstrated success managing multi-territory operations and leading teams.


• Ability to thrive in a fast-paced environment with a strong sense of urgency and a “can do” mindset.


• Excellent interpersonal and communication skills.


• Proficiency in Microsoft Office (Word, Excel); CRM or scheduling software experience preferred.


• Commitment to fostering a culture of respect, integrity, and excellence.

Why Join:

• Lead a growing home care business with a supportive leadership team.


• Competitive compensation packages include health benefits, 401(k) match, life insurance, and other perks.


• Work in an environment that values ownership, growth, and collaboration.

Work Location:

• Onsite at a single office location in:  Serving multiple territories—

Schedule:

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  8 hour shift

  
  


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  Day shift

  
  


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  Monday to Friday

  
  

Questions? Give us a call at 502-352-7272

We Care Senior Care/Home Instead is proud to be an Equal Opportunity Employer.