General Manager

Alloy Wheel Repair Specialists (AWRS)

Alloy Wheel Repair Specialists, the industry leader in wheel repair and reconditioning, is seeking an experienced General Manager to lead our Florida operation.

This role is responsible for the overall performance of the market—driving growth, overseeing daily operations, and fostering a strong, positive culture. It is ideal for a hands-on leader who thrives in a fast-paced environment, is passionate about operational excellence, and excels at building high-performing teams and strong customer relationships.

Key Responsibilities

Lead Operations

• Oversee all day-to-day functions including sales, customer service, marketing, production, mobile operations, HR, and financial administration 
• Drive operational excellence through effective planning, workflow management, and KPI tracking 
• Ensure revenue and profitability goals are achieved through sound decision-making and strategic execution 

Develop & Lead the Team

• Build, mentor, and lead a high-performing team aligned with AWRS values 
• Provide coaching, training, and performance feedback to managers, technicians, and support staff 
• Foster a positive, professional, and customer-focused work environment 

Execute Strategic & Financial Plans

• Develop and manage local business plans, budgets, and MBOs 
• Allocate resources effectively and adjust strategies to meet market needs 
• Partner with corporate teams (procurement, production, marketing, technical services) to ensure alignment with company initiatives 

Enhance Customer & Brand Experience

• Maintain strong relationships with customers, vendors, and regulatory partners 
• Represent the AWRS brand with professionalism, integrity, and exceptional service 
• Support local marketing initiatives and customer retention efforts 

Ensure Safety, Quality & Compliance

• Uphold company quality standards and operational procedures 
• Ensure compliance with OSHA, EPA, and all federal, state, and local regulations 
• Implement and enforce safety protocols and equipment maintenance programs 

Additional Responsibilities

• Oversee branch operations and ensure alignment with corporate strategy 
• Identify opportunities for continuous improvement and process optimization 
• Support onboarding and ongoing training of staff 
• Maintain equipment, facility, and fleet readiness to minimize downtime

 Qualifications

• Proven leadership experience in operations, manufacturing, automotive services, logistics, or a similar environment 
• Experience managing budgets, KPIs, and team performance 
• Strong communication, problem-solving, and organizational skills 
• Ability to lead and motivate a diverse team 
• Strong commitment to safety, quality, and exceptional customer service \

Job Details

Employment Type: Full-Time

Benefits

• Health Insurance 
• Dental Insurance 
• Vision Insurance 
• Paid Time Off 
• Paid Training