General Manager

Job Title: General Manager – Multi-Location RV Dealership (Two Rooftops)

Position Summary  The General Manager is responsible for the overall performance, profitability, and strategic direction of a two-location RV dealership operation. This role provides high-level leadership across both rooftops, ensuring consistent execution in sales, service, parts, and finance while developing strong on-site management teams. The GM balances big-picture strategy with operational oversight, driving growth, efficiency, and an exceptional customer experience across both locations.

Key Responsibilities

Multi-Location Leadership

• Oversee and mentor General Sales Managers, Service Managers, and department leaders at both rooftops. 
• Ensure alignment in processes, culture, and performance standards across locations. 
• Conduct regular site visits and performance reviews to maintain operational consistency. 
• Build a strong leadership bench and succession plans for each store. 

Operations Management

• Standardize and optimize workflows across both dealerships. 
• Monitor daily operations through KPIs, reporting, and leadership check-ins. 
• Identify inefficiencies and implement scalable solutions across locations. 
• Ensure each rooftop operates with accountability and clear performance expectations. 

Sales & Growth Strategy

• Develop and execute unified sales strategies while adapting to each location’s market. 
• Oversee inventory strategy across both rooftops, including allocation, aging, and transfers. 
• Partner with Sales and F&I leaders to maximize gross profit and product penetration. 
• Drive lead management, CRM discipline, and marketing effectiveness across both stores. 

Customer Experience

• Establish consistent customer experience standards across both locations. 
• Monitor CSI (Customer Satisfaction Index) and online reputation. 
• Handle high-level escalations and ensure timely resolution of customer issues. 

Financial Oversight

• Full P&L responsibility for both rooftops. 
• Develop budgets, forecasts, and financial targets for each location. 
• Analyze performance metrics and adjust strategies to meet profitability goals. 
• Control expenses while investing strategically in growth opportunities. 

Inventory & Vendor Relations

• Oversee inventory purchasing and OEM relationships across both locations. 
• Balance inventory mix and pricing strategies based on regional demand. 
• Coordinate inter-store inventory movement to optimize turnover. 

Compliance & Risk Management

• Ensure both locations comply with all regulatory, safety, and financial requirements. 
• Maintain strong internal controls and audit processes. 

Team Development & Culture

• Recruit, develop, and retain high-performing leaders and staff. 
• Implement consistent training and performance management systems. 
• Foster a unified, high-performance culture across both rooftops while respecting local team dynamics. 

Qualifications

• 7+ years of dealership management experience, with multi-location oversight preferred. 
• Strong background in RV, automotive, marine, or powersports industries. 
• Demonstrated success managing multiple departments and leaders simultaneously. 
• Proven ability to drive revenue growth and profitability across multiple locations. 
• Strong leadership, organizational, and communication skills. 
• High level of financial acumen, including multi-store P&L management. 
• Experience with CRM and dealership management systems. 

Preferred Qualifications

• Direct experience managing multiple rooftops or large-volume dealerships. 
• Bachelor’s degree in Business, Management, or related field (or equivalent experience). 
• Experience working with RV manufacturers and multi-brand inventory. 

Compensation & Benefits

• Competitive base salary + multi-location performance bonuses 
• Health, dental, and vision insurance 
• 401(k) with company match 
• Paid time off and holidays 
• Vehicle allowance or demo program (if applicable) 

Work Environment

• Frequent travel between both dealership locations. 
• Combination of office, showroom, and outdoor lot environments. 
• Extended hours, including weekends, based on business needs.