General Manager

OVERVIEW: The General Manager is responsible for ensuring successful dealership operations including sales, service, financial profitability, overall Team development as well as increasing community relations and MarineMax market share.

KEY TASKS:

• Enthusiastically embrace the MarineMax values and mission statement, effectively conveying these to all Team Members through your example.


• Supervisory responsibilities include: interviewing, hiring, training and developing team members; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.


• Consult with Human Resources to ensure all requirements are met before taking any employment actions.


• Continually “TopGrade” your team, working with Human Resources to manage any necessary changes.


• Assist staff with the sales effort, including explaining features, demonstrating operation of boat, suggesting optional equipment, etc. to customers and prospects.


• Manage deals, adhering to the MarineMax One Price strategy.


• Ensure the MarineMax commission guidelines, as they apply to “One Price”, are adhered to.


• Collaborate, as needed, with your Regional President to avoid any inventory, new or used, becoming “aged”.


• Maintain an acceptable FANS score by ensuring the needs of our customers are met and their expectations are exceeded by delivering and maintaining a quality product.


• Ensure profitability of dealership(s) by maintaining adequate and appropriate staff, financial analysis, managing SG&A, accomplishing sales goals and ensuring customer satisfaction.


• Resolve customer complaints or concerns and explore ways to better serve our customers. Once resolved ensure processes are modified in order to avoid a repeated complaint.


• Analyze financial statement and identify areas for improvement, notify your Regional President of all areas for improvement and make recommendations to realize these improvements.


• Recommend or approve budget, expenditures and appropriations


• Analyze operating and administrative procedures for all departments in an effort to assess and increase efficiency, effectiveness, and productivity.


• Work with Products Department and Regional President to manage inventory.


• Participate in the professional development of your team via leadership and appropriate training programs; implementing relevant training programs for all appropriate Team Members. Utilizing the IDP (Individual Development Plan), and other resources available through the HR Department.


• Attend meetings and contribute to company strategy and policy making as required.


• Assist in establishing annual commitments and forecasting; order products, review production, distribution and invoicing, and improve inventory.


• Coordinate, execute and attend boat shows and other off-site promotional opportunities.


• Strategic planning of marketing efforts to maximize market share results.


• Oversee facility management and all compliance issues with local, state and national regulatory agencies i.e. OSHA, EPA.


• Promote and fully participate in the MarineMax Safety Program; ensuring a safe workplace free of hazards for all team members.


• Communicate upward the market trends, customer attitudes, competitive intelligence and needs of the sales and service operations.


• Other duties as assigned.

KEY RESULT AREAS:

• Profitability of the dealership


• FANS Scores


• Aged Inventory


• Sales Margins


• SG & A


• Leadership, staff training/motivation, and Topgrading


• Safety Records


• Effectively resolve customer issues


• Timeliness and accuracy of paperwork


• Effectiveness of cost controls


• Enhanced customer relations