GENERAL MANAGER – PRESTON CHEVROLET

Aberdeen, Maryland | Preston Automotive Group

POSITION SUMMARY

Preston Automotive Group is searching for an exceptional, hands-on General Manager to lead the rebuilding and transformation of Preston Chevrolet of Aberdeen.

This is not a position for someone looking to maintain the status quo.

This is a rebuild. This is a growth opportunity. This is a chance to build something special.

Today, Preston Chevrolet sells approximately 40–50 vehicles per month. Our objective is to grow this dealership to 100 vehicles per month, while building a profitable, sustainable operation with an outstanding reputation for customer service and employee satisfaction.

We need a proven automotive leader who knows how to recruit, build teams, develop managers, increase market share, grow Fixed Operations, and create a winning culture.

The General Manager will have full responsibility for Sales, Service, Parts, Finance, BDC, and Administration.

The right individual will operate this dealership with an ownership mentality, taking personal responsibility for profitability, employee development, guest satisfaction, and long-term growth.

NOT EVERYONE IS BUILT FOR THIS JOB.

We're not looking for someone who wants the title.

We're looking for someone who wants the responsibility.

We're looking for a builder. A coach. A competitor. A leader.

We're looking for someone who is obsessed with Building Guests for Life.

If your leadership style involves sitting behind a desk, reviewing reports, and telling others what to do, this isn't the opportunity for you.

If you're the first one on the showroom floor, the first one greeting guests, the first one coaching managers, the first one celebrating wins, and the first one owning the losses, we want to talk to you.

Our next General Manager must be willing to roll up their sleeves and lead from the front.

THE CHALLENGE: BUILD A 100-UNIT DEALERSHIP

Preston Chevrolet has tremendous opportunity for growth, but getting there will require leadership, discipline, urgency, and a relentless commitment to execution.

Our expectations are clear:

• Grow monthly vehicle sales from 40–50 units to a consistent 100 units per month.
• Recruit, develop, and retain a championship sales and management team.
• Build a strong used vehicle operation focused on acquisition, inventory turn, merchandising, and profitability.
• Increase Chevrolet market share throughout Aberdeen and the surrounding communities.
• Establish a high-performing Finance and Insurance department.
• Grow customer-pay service business, repair order count, and customer retention.
• Improve Service and Parts profitability while working toward 100%+ service absorption.
• Build a culture of accountability, teamwork, urgency, and continuous improvement.
• Deliver sustainable dealership profitability and strong return on sales.

We are not interested in growth at any cost. We want profitable growth, exceptional guest experiences, and a team that takes pride in winning together.

WHAT WINNING LOOKS LIKE

1. Build Guests for Life

We don't measure success by simply selling vehicles.

We measure success by building lasting relationships.

Every guest interaction should create trust, loyalty, and a reason to return to Preston Chevrolet for their next vehicle, service visit, or referral.

Our General Manager must personally champion the guest experience and establish a reputation for excellence throughout the community.

2. Lead From the Front

Your office is wherever your team needs you.

The showroom.

The service drive.

The parts department.

The used car lot.

Great leaders are visible, engaged, coaching, and inspiring every day.

We expect our General Manager to work deals, assist customers, coach managers, recruit talent, and actively participate in every aspect of the dealership.

3. Recruit and Develop Championship People

You cannot build a 100-unit dealership without the right people.

We need a leader who knows how to identify talent, recruit aggressively, coach consistently, and develop future leaders.

Build a team that wants to win.

Create accountability without sacrificing respect.

Recognize outstanding performance.

Develop associates personally and professionally.

Build a dealership where people are proud to work.

4. Embrace AI, Technology, and Innovation

The automotive industry is changing rapidly.

The next generation of successful dealerships will combine strong fundamentals with innovative technology.

We expect our General Managers to embrace AI, digital retailing, customer relationship management, modern marketing strategies, and technology that makes our teams more effective and efficient.

Technology should enhance the guest experience and help our associates perform at a higher level.

5. Be Active on Social Media

Our guests want to know who we are before they ever visit our dealership.

Tell your team's story.

Celebrate your associates.

Highlight your guests.

Showcase inventory.

Promote community involvement.

Build the Preston Chevrolet brand every day.

We want a General Manager who is comfortable being the face of the dealership.

6. Become a Leader in the Aberdeen Community

We expect our General Manager to become a visible and respected leader in Aberdeen and the surrounding communities.

Support local schools.

Volunteer.

Participate in community organizations.

Develop relationships with local businesses.

Build partnerships that generate long-term opportunities.

We don't just want to sell vehicles in Aberdeen. We want Preston Chevrolet to become a dealership the community is proud of.

7. Drive Profitable Growth in Every Department

Sales matter.

Finance matters.

Service matters.

Parts matter.

People matter.

Every department must contribute to the dealership's success.

Our General Manager must understand how to build both Variable and Fixed Operations while maintaining disciplined expense control and exceptional customer satisfaction.

PRIMARY RESPONSIBILITIES

Financial Performance

• Deliver monthly and annual Net Profit and Return on Sales objectives.
• Develop and execute a dealership growth and profitability plan.
• Increase departmental gross profit
  while controlling expenses.
• Analyze financial statements and identify improvement opportunities.
• Maintain healthy cash flow and protect company assets.
• Manage inventory investments and minimize frozen capital.
• Hold department managers accountable for financial performance.

Sales Leadership

• Develop and execute a plan to achieve 100 monthly vehicle sales.
• Establish clear new and used vehicle sales objectives.
• Increase Chevrolet market share and sales effectiveness.
• Improve front-end gross profit and Finance PVR.
• Grow digital lead conversion and showroom closing percentages.
• Establish disciplined sales processes and daily accountability.
• Improve used vehicle acquisition, inventory turn, and time to market.
• Coach and develop Sales Managers, Finance Managers, and sales associates.
• Build a strong BDC operation focused on appointments, follow-up, and guest retention.

Fixed Operations Leadership

• Increase customer-pay repair order count and sales.
• Grow Service and Parts gross profit.
• Improve technician productivity, efficiency, and effective labor rate.
• Increase service absorption toward a minimum 100% objective.
• Improve customer retention and declined-service follow-up.
• Expand fleet and commercial service opportunities.
• Maintain strong warranty performance and manufacturer compliance.
• Recruit and develop technicians, advisors, and Fixed Operations leaders.
• Improve scheduling, shop capacity, and overall guest experience.

Leadership and Culture

Build a dealership culture centered on Preston Automotive Group's core values:

• Integrity
• Urgency
• Attention to Detail
• Teamwork
• Community
• Personal Growth

Lead through servant leadership, accountability, consistent coaching, recognition, and personal example.

Customer Experience

• Deliver outstanding Sales and Service customer satisfaction.
• Improve online reputation and Google review performance.
• Resolve escalated customer concerns personally and promptly.
• Build effective customer retention and referral programs.
• Ensure compliance with Chevrolet and General Motors customer experience standards.
• Create a dealership-wide commitment to Building Guests for Life.

Inventory Management

• Maintain the proper new and used vehicle inventory mix.
• Improve inventory turn and minimize aged inventory.
• Oversee competitive market-based pricing.
• Lead used vehicle acquisition and appraisal strategies.
• Manage reconditioning speed and time to market.
• Execute approved wholesale strategies.
• Maximize Chevrolet allocation and inventory opportunities.

Compliance and Risk Management

Ensure compliance with all applicable General Motors standards, Preston Automotive Group policies, federal and state regulations, FTC requirements, OSHA standards, HR policies, Finance and Insurance regulations, and data privacy requirements.

KEY PERFORMANCE INDICATORS

The General Manager will be accountable for measurable results across the entire dealership.

Sales and Finance

• Monthly vehicle sales growth toward 100 units
• New and used vehicle volume
• Chevrolet sales effectiveness and market share
• Front-end and back-end gross profit
• Finance PVR and product penetration
• Lead conversion and appointment performance
• Used vehicle inventory age and turn

Fixed Operations

• Customer-pay repair order growth
• Service and Parts gross profit
• Service absorption (100%+ objective)
• Effective labor rate
• Technician productivity and efficiency
• Customer retention

Financial Performance

• Net Profit
• Return on Sales
• Expense Control
• Cash Flow
• Departmental Profitability

People and Guest Experience

• Employee retention
• Recruiting and staffing effectiveness
• Leadership development
• Sales and Service customer satisfaction
• Online reputation and guest retention

WHO YOU ARE

You have successfully led an automotive dealership and know what it takes to build a high-performing operation.

You have experience growing sales volume, improving profitability, and developing strong management teams.

You understand both Variable and Fixed Operations.

You are comfortable making difficult decisions.

You know how to recruit and develop people.

You thrive on competition.

You embrace accountability.

You are financially disciplined.

You are visible, energetic, and involved.

You don't make excuses.

You own the results.

Most importantly, you are excited about the opportunity to take a 40–50-unit dealership and build it into a consistent, profitable 100-unit operation.

MINIMUM QUALIFICATIONS

• Minimum 10 years of automotive retail experience.
• Minimum 5–7 years of dealership executive management experience.
• Chevrolet or General Motors dealership experience preferred.
• Proven record of growing dealership sales volume and profitability.
• Demonstrated success recruiting and developing management teams.
• Strong knowledge of Variable and Fixed Operations.
• Excellent financial statement analysis and expense management skills.
• Strong leadership, communication, and problem-solving abilities.
• Experience implementing effective sales and customer retention processes.
• Valid driver's license with an acceptable driving record.

WHY PRESTON AUTOMOTIVE GROUP?

Preston Automotive Group is a growing automotive organization committed to developing great people, delivering exceptional guest experiences, and building strong dealerships.

At Preston Chevrolet of Aberdeen, you will have the opportunity to make a measurable impact.

You won't be stepping into a dealership where the expectation is simply to maintain what's already there.

You'll be expected to build it.

Build the team.

Build the culture.

Build the business.

Build the reputation.

Build a 100-unit dealership.

And ultimately, build something you can be proud of.

We are looking for a General Manager who wants to leave a legacy.

HOW TO APPLY

If this sounds like you, we want to hear from you.

Email: [email protected]

Please include:

1. Your current resume.
2. A 60-second video introducing yourself and explaining why you're the right leader to rebuild Preston Chevrolet.
3. Three professional references.

If you're looking for an easy General Manager position, this isn't it.

If you're looking for an opportunity to build a dealership, develop championship people, grow sales from 40–50 vehicles to 100 per month, and make a lasting impact on an organization committed to winning, we look forward to meeting you.

Be All In. Own It. ONEPAG.

PRIMARY RESPONSIBILITIES

Financial Performance

• Deliver monthly and annual Net Profit and Return on Sales objectives.
• Develop and execute a dealership growth and profitability plan.
• Increase departmental gross profit  while controlling expenses.
• Analyze financial statements and identify improvement opportunities.
• Maintain healthy cash flow and protect company assets.
• Manage inventory investments and minimize frozen capital.
• Hold department managers accountable for financial performance.

Sales Leadership

• Develop and execute a plan to achieve 100 monthly vehicle sales.
• Establish clear new and used vehicle sales objectives.
• Increase Chevrolet market share and sales effectiveness.
• Improve front-end gross profit and Finance PVR.
• Grow digital lead conversion and showroom closing percentages.
• Establish disciplined sales processes and daily accountability.
• Improve used vehicle acquisition, inventory turn, and time to market.
• Coach and develop Sales Managers, Finance Managers, and sales associates.
• Build a strong BDC operation focused on appointments, follow-up, and guest retention.

Fixed Operations Leadership

• Increase customer-pay repair order count and sales.
• Grow Service and Parts gross profit.
• Improve technician productivity, efficiency, and effective labor rate.
• Increase service absorption toward a minimum 100% objective.
• Improve customer retention and declined-service follow-up.
• Expand fleet and commercial service opportunities.
• Maintain strong warranty performance and manufacturer compliance.
• Recruit and develop technicians, advisors, and Fixed Operations leaders.
• Improve scheduling, shop capacity, and overall guest experience.

Leadership and Culture

Build a dealership culture centered on Preston Automotive Group's core values:

• Integrity
• Urgency
• Attention to Detail
• Teamwork
• Community
• Personal Growth

Lead through servant leadership, accountability, consistent coaching, recognition, and personal example.

Customer Experience

• Deliver outstanding Sales and Service customer satisfaction.
• Improve online reputation and Google review performance.
• Resolve escalated customer concerns personally and promptly.
• Build effective customer retention and referral programs.
• Ensure compliance with Chevrolet and General Motors customer experience standards.
• Create a dealership-wide commitment to Building Guests for Life.

Inventory Management

• Maintain the proper new and used vehicle inventory mix.
• Improve inventory turn and minimize aged inventory.
• Oversee competitive market-based pricing.
• Lead used vehicle acquisition and appraisal strategies.
• Manage reconditioning speed and time to market.
• Execute approved wholesale strategies.
• Maximize Chevrolet allocation and inventory opportunities.

Compliance and Risk Management

Ensure compliance with all applicable General Motors standards, Preston Automotive Group policies, federal and state regulations, FTC requirements, OSHA standards, HR policies, Finance and Insurance regulations, and data privacy requirements.