General Manager, Charter Bus Company ($100k - $120k/Yr)

Run the whole operation. Own the result.
Every morning, hundreds of people trust one thing: that the coach will be there, clean, safe and on time. A school group heading to a championship. A family reunion. A corporate team on a deadline. A once-in-a-lifetime tour. You will be the person who makes that promise true, every single day.
We’re looking for a General Manager who treats a depot like their own company. You’ll own sales, operations, people and profit, with real authority and a real seat at the table. This is not a desk job in the middle of a corporate org chart. It’s the top operational seat at your location.

What You’ll Own:

Sales & Revenue

• Drive daily and monthly charter, tour and contract sales. You’ll hunt new accounts and grow the ones we have.
• Build relationships with schools, universities, corporate clients, event planners, tour operators and religious and community groups.
• Set pricing and quoting strategy that wins work and protects margin.
• Review pipeline, bookings and conversion every week, and fix what isn’t working.

Daily Operations

• Run dispatch, scheduling and fleet assignment, and keep every trip on time and on plan.
• Solve problems in real time: breakdowns, weather, last-minute changes and VIP requests.
• Make sure every trip is staffed, fueled, inspected and ready before the wheels roll.

Fleet & Maintenance

• Work with maintenance on preventive schedules, repair turnaround and fleet readiness.
• Control costs on fuel, parts, tires and downtime.
• Plan fleet utilization and flag when it’s time to add or retire equipment.

People & Culture

• Lead, coach and hold accountable drivers, dispatchers, sales staff and mechanics.
• Recruit and retain CDL drivers, which is the lifeblood of the business. You’ll build a driver culture people want to join and stay in.
• Run training, performance reviews and corrective action fairly and consistently.

Financial Performance

• Own the location P&L: budgeting, forecasting, margin, cost control and reporting.
• Report to leadership with clear numbers and clear plans.

What We’re Looking For

• 3–5 years of management experience in transportation, motorcoach, charter, tours, logistics, hospitality or another fast-moving service business
• A track record of growing sales and running daily operations at the same time
• Experience leading frontline teams (drivers, dispatch or field staff)
• Strong financial instincts: you read a P&L and know which lever to pull
• Calm under pressure, and a person others trust when things go wrong
• Excellent communication with customers, staff and leadership
• Bachelor’s degree preferred; proven results can substitute
• Working knowledge of DOT/FMCSA regulations, or the drive to master them quickly
• Comfortable with after-hours availability during peak seasons and emergencies

Bonus points: CDL or motorcoach background, charter or tour sales experience, and experience with dispatch or fleet software.

What You Get

• $100,000–$120,000 base, based on experience
• Performance bonus tied to sales growth and profitability
• Real autonomy and a clear path to grow with us
• Health, dental and vision insurance
• Paid time off and paid holidays
• A leadership seat in a business that moves people, and is proud of it

Why This Role Is Different
Most GM jobs hand you a title and a to-do list. This one hands you the keys. You’ll see the impact of your decisions within days, whether that’s a new contract signed, a driver retained or a trip that went perfectly. If you want to run something, not just manage something, this is it.

Ready to Take the Wheel?
Apply with your resume and a short note on the biggest operation or sales win you’ve led. We read every application, and we move fast with the right people.