General Manager, E-Commerce Sales & Operations

About Frontier Justice 

Frontier Justice is a premier firearms retailer and lifestyle brand dedicated to offering the highest quality firearms, accessories, and outdoor gear while upholding our core values of faith, family, and freedom. With a strong brick-and-mortar presence, we are expanding our e-commerce operations to provide an industry-leading online shopping experience. 

Position Summary 

The General Manager, E-Commerce Sales & Operations, handles overseeing and driving all aspects of Frontier Justice’s online sales and operations. This role focuses on revenue growth, customer experience, inventory management, and logistics. The ideal candidate is a data-driven leader with a passion for e-commerce, firearms retail, and omnichannel strategies. 

Key Responsibilities 

E-Commerce Strategy & Growth 

• Develop and execute a comprehensive e-commerce strategy to drive sales, increase brand awareness, and improve profitability. 
• Identify new revenue opportunities, including product expansion, partnerships, and promotions. 
• Stay ahead of industry trends, competitive landscape, and e-commerce best practices to maintain Frontier Justice’s market leadership. 

Sales & Digital Marketing 

• Own the online revenue targets and sales performance, optimizing conversion rates and customer retention. 
• In Partnership with Marketing, oversee digital marketing campaigns ensuring alignment with overall brand strategy. 
• Collaborate with marketing to develop compelling online promotions and content that enhance customer engagement and brand loyalty. 
• Implement A/B testing strategies to refine user experience and increase conversion rates. 

Customer Experience & Website Optimization 

• Ensure a seamless, high-quality customer experience across all digital touchpoints, including website, mobile, and customer service. 
• Works to enhance website functionality, navigation, and checkout process. 
• Monitor customer feedback, reviews, and support requests to continuously improve service levels and satisfaction. 

Inventory, Fulfillment & Logistics 

• Oversee e-commerce inventory management, ensuring accurate stock levels and minimizing out-of-stock situations. 
• Collaborate with purchasing and receiving teams to streamline fulfillment. 
• Manage relationships with third-party technology vendors. 

Compliance & Security 

• Ensure compliance with federal, state, and local firearm regulations for online sales and shipping. 
• Work with legal and compliance teams to uphold ATF and other regulatory requirements. 
• Implement best practices for fraud prevention, cybersecurity, and secure payment processing. 

Data Analytics & Performance Metrics 

• Develop and track key performance indicators (KPIs) for e-commerce success, including traffic, conversion rates, average order value, and customer lifetime value. 
• Use data analytics tools to generate insights and make data-driven decisions. 
• Provide regular reports to executive leadership with actionable recommendations for growth. 

Team Leadership & Cross-Functional Collaboration 

• Foster collaboration between e-commerce, retail, marketing, and fulfillment to ensure a unified brand experience across all sales channels. 
• Provide training and support to internal teams on e-commerce best practices and emerging trends. 

 Qualifications & Experience 

• Bachelor's degree in business, Marketing, E-Commerce, or a related field. 
• 5+ years of experience in e-commerce management, preferably in retail or firearms-related industries. 
• Strong knowledge of e-commerce platforms (Magento, WooCommerce, Ship Station, etc.), CRM, ERP, and NetSuite analytics tools. 
• Experience with SEO, PPC, social media advertising, and digital marketing strategies. 
• Understanding firearms industry regulations and online sales compliance is highly preferred. 
• Proven ability to drive revenue growth, optimize conversion rates, and manage large product catalogs. 
• Strong leadership skills. 
• Excellent analytical, problem-solving, and decision-making abilities. 
• Passion for the firearms industry, Second Amendment rights, and outdoor lifestyle is a plus.