General Manager (Franchise Operator)

This is not a manager role. It’s an opportunity for a growth-minded business leader to build, lead, and scale a high-performance local business within a leading, disciplined franchise system.

Who This Is For

You have a demonstrated track record of:

• Leading teams with clear standards and accountability
• Driving operational excellence in a service business
• Owning results — financial, cultural, and customer outcomes
• Turning strategy into execution, not just ideas

You think like an owner and are comfortable being measured and held accountable..

The Role

As General Manager, you will:

• Embody our Core Virtues
• Set and execute the local growth strategy
• Build, lead, and develop a high-performing team
• Own P&L performance, KPIs, and unit economics
• Drive consistent, system-based execution — not heroics
• Represent the brand with integrity in your market

What Success Looks Like

• Strong unit-level economics
• Predictable growth and operational discipline
• Performance without daily owner intervention
• A reputation for serving customers, vendors, and peers with excellence

What We Offer

• A proven business model with strong unit economics
• Institutional systems, data, and support
• A culture that values initiative, candor, and results
• The opportunity to build a valuable, transferable asset

Next Step

Qualified candidates will be asked to complete a brief application, job fit assessment, and short recorded interview before progressing to an in-depth interview.. If you believe you are an A-Player and are looking to build something meaningful and measurable, you owe it to yourself to find out. Let’s talk.

An A-Player General Manager is a franchise operator with a disciplined owner-leader mindset who can build people, execute systems, grow profitably, and be held fully accountable for results. A-Players in this role have the following:

• a demonstrated track record of leadership in building and aligning teams to achieve clear goals goals
• the resolve required to run a process-driven, labor-intensive business
• experience building and/or enforcing standard operating procedures
• a proven ability to recruit, develop, and retain strong teams
• a penchant for setting clear expectations and holding people accountable
• a comfort having hard conversations early
• a history of driving measurable growth in key performance metrics
• an understanding of marketing, sales, and capacity planning
• an openness to feedback and structured systems
• a willingness to follow proven playbooks
• a desire for improvement rather than validation
• a proven ability to operate under pressure

• Leadership transformation
• Full-time W-2 employee status exempt from overtime pay
• Performance-based compensation: base salary + profit sharing (no cap)
• Generous equity earn-in program
• 2 Weeks PTO to start
• Company Vehicle
• On-the-job training and development

What to Expect  

A-Player General Managers should expect to make the following:

• Year 1 = $85k
• Year 2 = $100-110k
• Year 3 = $125 - $135k