General Manager (Non-Amazon Growth)

About Us:

Concepta is a fast-growing, nine-figure DTC company with a portfolio of leading cosmetics and supplements brands. We have a strong presence in influencer marketing, performance marketing, and Amazon sales, with a primary focus on the U.S. market. By combining science-driven product development with an agile, data-led approach, we deliver innovative products that customers love.

Mission: Build our new DTC division (Meta/TikTok) from $0 → $200M+ in 3–4 years. Own the P&L. Own the team. Own the execution.

Do you check these boxes?

• You’ve built a DTC nutrition business from scratch and scaled it past $50M+ in revenue.
• You’ve had full P&L ownership. Not just marketing, but the entire business unit.
• You can prove performance wins on Meta and TikTok (CAC, LTV, Payback Period, backed by data, not just strategy talk).
• You’ve hired A-players and had the courage to let go of non-performers quickly.
• You thrive in chaos and know how to bring order, systems, and scale.
• You treat the business like it’s your own, with full autonomy and full accountability.
• You understand American consumer culture deeply enough to build a billion-dollar nutrition brand.

What You’ll Get:

• A $100M+ profitable foundation (Amazon dominance) to build on. Not a cold start.
• The mandate to create a $200M+ business unit and drive nutrtition brand toward a $1B+ valuation.
• Direct partnership with the Founder (Visionary/Chairman). Full trust and autonomy.
• $300K–$350K base salary + meaningful equity (we want a partner, not an employee).
• Long-term relocation to Miami (flexible at the start).

First 12 Months:

• Audit current assets and launch the first Meta/TikTok campaigns.
• Hire 2–3 key team members.
• Hit $2M+ monthly revenue with break-even unit economics.

This is not a role for “managers.” This is for a Growth Architect ready to build a billion-dollar business.