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General Manager - Powersports

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Job Description - General Manager - Powersports



Action Power Sports is looking for a General Manager to take a strong dealership and push it harder, faster and smarter.


About Us: The power sports industry is easily one of the coolest ways to become a professional while making a great living!  Join our dynamic team at Milwaukee Powersports, where we specialize in products for every season from motorcycles, ATV/UTVs, to watercraft. We offer 9 different brands and 100’s of different models, as well as a complete service department and parts and accessories department.  We are committed to delivering exceptional customer experience and maintaining a strong market presence. 


What You'll do:


This role is hands-on, high-impact and high-expectations



  • Set the vision and drive performance across the dealership

  • Maintain a customer experience that's best in the market.

  • Lead and challenge department mangers to hit and exceed goals.

  • Hold teams accountable for financials, inventory management and workflows. 

  • Own the numbers:  margins, forecasts, KPIs, inventory, and profitability.

  • Fix what's broken, sharpen what's working and scale what wins.

  • represent the dealership's interest with manufacturers, vendors and the community. 


Who will thrive in this role:


General or Operations Manager, Extensive Leadership Experience in powersports, automotive or high-volume retail. 



  • A deep understanding of how a dealership works - not just on paper.

  • Strong financial instincts and comfort owning the P&L

  • A natural gift for communication, problem solving and inspiration.

  • Ability to motivate high performers and confront underperforms.

  • Confidence making decisions quickly - and owning the outcome.

  • A real passion for powersports and the lifestyle around it.

  • Preference for exertion over complacency


Excellent compensation and Benefit Package:



  • Top-tier compensation with performance-based upside

  • Health, Dental, Vision, and life Insurance

  • Generous vacation policy

  • 5 day work week

  • Yearly bonus program

  • Company vehicle

  • Year-round demo program

  • Paid training

  • Eligible for equity stake


Apply now and drive your life to the best chapter at Action Power Sports!




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