General Manager, Puerto Rico

About the Role:

We have a current opening for a General Manager, Puerto Rico and are actively reviewing resumes.

At Ferrero, our Commercial organization is responsible for driving sustainable business growth, strengthening customer partnerships, and bringing our iconic brands to consumers across North America. The team works cross-functionally with Sales, Marketing, Supply Chain, Finance, Human Resources, and Quality to execute commercial strategies that deliver long-term success.

As the General Manager for Puerto Rico, with responsibility for the export business across the Dominican Republic including Trinidad & Tobago, Jamaica, and complete Caribbean area (excluding the French Islands and Cuba) you will lead the overall business strategy and commercial performance for the market. Reporting to the Chief Customer Officer, you will be responsible for driving profitable growth, maximizing market share, leading a high-performing team, and building strong partnerships with distributors and key stakeholders. This role plays a critical part in translating regional strategies into local market success while adapting global and U.S. commercial best practices to meet local market needs, while ensuring alignment across functions.

Main Responsibilities:

• Lead the overall commercial strategy and business performance for Puerto Rico and the export markets delivering sustainable sales growth and profitability.


• Develop and execute annual business plans and budgets aligned with regional strategic priorities.


• Build and maintain strong partnerships with distributors and key customers to drive mutual business success.


• Lead the execution of sales, marketing, and trade marketing strategies to maximize brand growth and market penetration.


• Drive the adoption of global and U.S. commercial best practices, including Joint Business Planning (JBP), Innovation Sessions, and the integration and sharing of annual business plans with key retail partners such as Walmart, Costco, and Sam's Club.


• Identify market trends, competitive activity, and business opportunities to inform strategic decisions.


• Partner cross-functionally with Supply Chain, Finance, Marketing, Human Resources, and Quality to ensure operational excellence and business alignment.


• Monitor financial performance, business KPIs, and commercial initiatives, adjusting strategies as needed to achieve objectives.


• Champion quality and freshness standards while ensuring compliance with Ferrero policies and regional guidelines.


• Lead, coach, and develop a high-performing leadership team, fostering a culture of accountability, collaboration, and continuous development.


• Represent Ferrero externally with distributors, customers, and other strategic business partners while serving as the senior commercial leader for Puerto Rico and the export markets.

About You:

• Bachelor's degree required; MBA or other advanced business degree preferred.


• 10+ years of progressive commercial leadership experience within the consumer packaged goods (CPG), food, or retail industry.


• Demonstrated experience leading cross-functional teams and managing business operations with full P&L accountability.


• Proven ability to develop and execute commercial, sales, and go-to-market strategies that drive business growth.


• Strong experience working with distributors, wholesalers, or large retail customers.


• Experience implementing commercial best practices such as Joint Business Planning (JBP), customer annual planning, innovation planning, and strategic retailer engagement is highly preferred.


• Excellent financial and business planning skills, including forecasting, budgeting, and performance management.


• Experience developing high-performing teams through coaching, succession planning, and talent development.


• Strong analytical skills with the ability to translate market insights into actionable business strategies.


• Ability to influence and collaborate effectively across regional and global organizations.


• Fluent in English; Spanish proficiency is required.

As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.