General Manager, Southern California

Role Summary:

San Antonio Winery, a historic and award-winning family-owned winery, is seeking a dynamic, experienced, and guest-focused General Manager to lead and elevate the hospitality experience across its Southern California locations. This role will oversee all facets of the guest journey—from wine tasting and dining to private events and retail—ensuring that every visitor receives the warmth, quality, and tradition that defines our brand.

The General Manager will be responsible for the strategic direction, operational excellence, and financial performance of the hospitality division, with a strong emphasis on team leadership, service standards, and delivering an authentic experience to guests.

Essential Duties & Responsibilities: Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

• Develop and implement best-in-class hospitality standards across all customer touchpoints (tasting rooms, restaurants, events, and tours).


• Lead the creation of engaging guest experiences that reflect the heritage, culture, and values of San Antonio Winery.


• Monitor and respond to guest feedback, online reviews, and service metrics.


• Oversee daily operations of the hospitality departments including tasting room, restaurant, bistro, events, and retail.


• Ensure operational efficiency, cleanliness, safety, and compliance with local health and liquor laws.


• Drive alignment between front-of-house and back-of-house teams for smooth service delivery.


• Lead, mentor, and inspire a diverse team of hospitality professionals, including managers, servers, tasting room staff, and hosts.


• Recruit, train, and develop staff with a focus on guest service, product knowledge, and team culture.


• Foster a collaborative, guest-first environment that reflects the values of a family-owned business.


• Oversee the planning, execution, and growth of private events, wine club gatherings, and on-site celebrations.


• Ensure compliance with wine industry regulations, licensing, and health & safety standards.


• Work closely with the events and catering team to maintain high-quality service standards and profitability.


• Develop and manage budgets, labor forecasting, and performance metrics for all hospitality functions.


• Analyze P&L reports and identify areas for cost control and revenue growth.


• Collaborate with ownership and finance teams on forecasting and strategic planning.


• Partner with marketing teams to create immersive hospitality programs, VIP experiences, and promotional initiatives to drive foot traffic.


• Ensure all guest-facing experiences reflect the San Antonio Winery brand voice and visual identity.

Education, Experience, & Skills Required:

• Bachelor’s degree in Hospitality, Business Administration, or related field (or equivalent experience).


• 7+ years of progressive leadership in hospitality, preferably within wine, food & beverage, or luxury service.


• Demonstrated success in managing multi-unit or high-volume operations.


• Strong financial acumen, with proven experience managing budgets and driving revenue growth.


• Exceptional leadership skills with the ability to inspire, coach, and develop teams.


• Deep understanding of Southern California hospitality trends and guest expectations.


• Excellent interpersonal and communication skills; high emotional intelligence and cultural awareness.


• Wine knowledge and passion strongly desired


• Willingness to work weekends and travel locally as needed.

#LI-ONSITE

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.