General Sales Manager

The General Sales Manager leads the dealership’s new and pre-owned vehicle sales operations. This role is responsible for driving sales performance, managing the sales team, maximizing profitability, and ensuring an exceptional customer experience. The GSM develops and executes sales strategies, motivates staff, and ensures compliance with all dealership policies and industry regulations.

Key Responsibilities

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  Oversee all sales operations for new and pre-owned vehicles.

  
  


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  Recruit, train, and develop a high-performing sales team.

  
  


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  Set and monitor sales goals, performance standards, and key metrics to achieve dealership objectives.

  
  


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  Implement effective sales processes to ensure customer satisfaction and repeat business.

  
  


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  Collaborate with the F&I department to maximize dealership profitability while maintaining customer trust.

  
  


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  Manage vehicle inventory levels, pricing, and merchandising strategies in coordination with the General Manager.

  
  


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  Ensure all customer interactions are handled with professionalism and in compliance with dealership policies and legal requirements.

  
  


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  Analyze market trends, competition, and dealership performance to develop and adjust sales strategies.

  
  


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  Maintain strong communication with other departments (Service, Parts, Accounting, F&I) to ensure smooth dealership operations.

  
  


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  Lead regular sales meetings, coaching sessions, and performance reviews to support team success.

  
  

Qualifications

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  Proven track record of achieving and exceeding sales goals.

  
  


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  Strong leadership and team-building skills.

  
  


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  Excellent negotiation, communication, and interpersonal abilities.

  
  


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  Solid understanding of dealership operations, financial reports, and inventory management.

  
  


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  Proficiency in dealership management software.

  
  

Preferred Skills & Traits

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  Strong business acumen with the ability to analyze and act on financial reports.

  
  


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  Ability to motivate and inspire a sales team in a fast-paced environment.

  
  


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  Commitment to delivering a superior customer experience.

  
  


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  High level of integrity, professionalism, and accountability.

  
  

Compensation & Benefits

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  Competitive base salary plus performance-based commission/bonus.

  
  


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  Health, dental, and vision insurance.

  
  


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  Paid vacation and holidays.

  
  


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  401(k) with employer match.

  
  


• Ongoing training