General Sales Manager

General Sales Manager (CDJR) — New York Metro

We are seeking an experienced General Sales Manager to lead variable operations across two Chrysler-Dodge-Jeep-Ram rooftops in the New York metro market. This high-impact role oversees 4 Sales Managers (including a dedicated Used Vehicle Manager), 3 F&I Managers, 15 Sales Consultants, and the BDC. The GSM works closely with ownership to drive sales growth, manage inventory strategy, and deliver exceptional customer experience.

Key Responsibilities

• Set and execute monthly, quarterly, and annual sales forecasts


• Lead and coach Sales Managers, F&I Managers, and Sales Consultants, delivering weekly, monthly, and quarterly training


• Manage new & used inventory strategy, aging policy, and CPO mix


• Monitor OEM stair-step and retro attainment, adjusting strategy mid-month to hit objectives


• Oversee the communication of incentives and competitive pricing on the website, monitoring competitor offers


• Partner with accounting to manage CIT, titling, and funding speed


• Direct BDC performance and lead handling processes

Key Qualifications

• 5–8+ years progressive general sales manager experience


• Proven success in managing multi-rooftop operations and used-car strategy


• Strong desking, inventory management, and OEM program expertise


• Experience with VinSolutions, vAuto, CDK, and advanced Excel


• Excellent leadership, communication, and coaching skills


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Key Metrics

• Sales volume growth & market share


• OEM program attainment (stair-step, retro bonuses)


• Front/back-end PVR & finance product penetration


• Inventory turn & aged inventory


• BDC set/show/sold conversion


• CIT aging & funding speed


• CSI performance