General Sales Manager

The General Sales Manager is responsible for leading all aspects of dealership operations at the store level, including the performance of New and Used departments and oversight of the F&I team. The GSM directly manages the Sales and Finance Team, ensuring adherence to company policies to enhance customer satisfaction and long-term relationships. Success in this role requires a deep understanding of dealership sales systems, products, CRM, and market trends, as well as strong leadership skills that inspire collaboration. The Sales Department’s mission is to help families find the right boat, watercraft, snowmobile, or RV by guiding them through a thoughtful, needs-based sales process. Consistent follow-up and a deep understanding of our products allow us to provide a seamless, informed experience, ensuring customers feel confident in their decisions. Today’s customers have a world of information at their fingertips, so it is imperative that our team know our products better than anyone else in the industry.

• The employer has identified this position as a safety-sensitive position and requires pre-employment drug screening, including for non-psychoactive THC.

All Hands on Deck: A Team-Focused Workplace

At Bretz RV & Marine, we’ve built a reputation as a leader in the industry by delivering a world-class experience for our customers. As we launch our newest location in Pasco, we’re looking for team members who thrive in a dynamic environment and are excited to be part of a dealership where teamwork is key.

At our Pasco store, we do things differently. As one of our small-format locations, our team is built with versatility in mind. Every employee plays an integral role in ensuring our customers receive the same high-quality service and expertise they’ve come to expect from Bretz, no matter the task at hand. Whether it’s assisting a customer, helping arrange inventory on the lot, or jumping in during high-traffic times, our team works together to keep things running smoothly.

If you’re a problem-solver, a team player, and someone who takes pride in delivering exceptional service, we’d love to have you on board. Join us in setting the standard for outdoor adventure retail in Pasco and beyond!

Job Duties

• Establish a culture of accountability and leadership within the sales department, ensuring alignment with dealership goals for gross profit, unit volume, and finance penetration.
• Manage dealership operations, including inventory control, expense oversight, and maintaining pay plans, spiff programs, and commissions within company guidelines.
• Monitor and optimize inventory, working closely with the Sales Director and Consignment Manager to maximize turns, set pricing, oversee reconditioning, and maintain showroom and lot presentation.
• Ensure deal efficiency and financial oversight, including reviewing "dead deals," assisting with deal structuring, and supporting Business Managers in completing transactions and securing financing.
• Lead and develop sales teams, working alongside all Managers to execute a structured sales process while building a talent pipeline for future leadership roles.
• Resolve high-level customer concerns, including trade discrepancies and complex deals that require executive intervention.
• Coordinate marketing and promotions, ensuring pricing, sales, and specials are effectively communicated to drive engagement.
• Oversee staffing and training, ensuring adequate coverage, development, and customer service excellence across all sales-related positions, including Receptionists, Lot Crew, and Forklift Drivers.
• Plan and execute off-site and on-site shows, ensuring proper staffing, logistics, and showroom readiness.
• To support cross-functional success, develop a comprehensive understanding of all dealership functions, including Sales, F&I, Parts, and Service.

Reporting & Peer Relationships

• Operations Manager – Collaborate closely to ensure a seamless customer experience and dealership success.
• Business/F&I Managers – Provide oversight to secure financing, complete deals efficiently, and maximize profitability.
• Sales Managers – Lead, mentor, and develop the team to drive sales and future leadership growth.
• Receptionists – Ensure proper staffing and training to maintain high customer service standards.
• Forklift Drivers & Lot Crew – Manage showroom and lot organization, ensuring smooth dealership operations and event logistics.

Compensation

• $110,000 - $165,000 Annually 
• Based on a percentage of gross profit and net profit monthly with a base salary.

Benefits (available for all Full-time employees):

• Excellent earning potential and advancement opportunities.
• Comprehensive medical benefits package with multiple plan options, including vision and dental.
• 401(k) retirement plan with employer match.
• Compliance with Washington State's specific laws regarding benefits and leave, including paid sick leave and family leave.
• Employee discounts and borrowing programs.
• Profit-sharing. 

Bretz RV’s Commitment to You:

• Opportunity to work in a family-oriented environment where work-life balance is valued.
• Growth and advancement opportunities.
• Team-building activities and events throughout the year.
• Engaging in a booming industry to provide the best customer experience.

About Our Dealership:

Bretz RV & Marine is a family-owned dealership group with a deep-rooted history in the outdoor adventure industry. Founded in 1967 in Missoula, Montana, we started with a single location. Over the years, we’ve grown into one of the largest RV and marine dealerships in the region, with multiple locations across Montana, Idaho, and Washington. Despite our growth, we’ve remained true to our mission of helping families go camping and boating, enjoy the outdoor lifestyle and get back out quickly when the unexpected happens.  We continue to make decisions based on our core values—passion, teamwork, growth, family, and profitability—ensuring that every customer receives a world-class purchasing and ownership experience.

Our success is built on our people. We invest in training, career development, and fostering a culture where every team member feels valued. Whether you’re on the sales floor, in the service bay, or behind the scenes, you play a crucial role in helping our customers create lifelong memories. At Bretz RV & Marine, we don’t just sell boats and RVs—we help families embark on their next great adventure. If you’re looking for a workplace that values teamwork, customer service, and a shared love for the outdoors, you’ve found it.

EEOC Statement:

Bretz RV & Marine is committed to a policy of equal employment opportunity for all associates. We hire, train, promote, and compensate associates based on personal and professional competence without regard to race, color, religion, sex, national origin, age, marital status, disability, or citizenship, as well as other classifications protected by applicable federal, state, or local laws. This commitment extends to all aspects of our employment practices in compliance with Washington State's non-discrimination policies.

 Products and Brands:

RV Manufacturers: Airstream, Coachmen, Dutchmen, Entegra Coach, Forest River, Grand Design, Heartland, Keystone RV, KZ RV, NuCamp, Thor, Tiffin, Ember RV, Brinkley RV, Oliver Trailers.

Boat Manufacturers:  Barletta, Sea-Doo, Bayliner, Chaparral, Crownline, Smokercraft, Lowe, Starcraft, MB Sport, Sun Chaser, Yamaha Outboards, Honda Outboards, Mercury/Mercruiser, Volvo Marine, Thunderjet, Sylvan Boats.